Tips

Tips

• Channel marketing plan a must for partners

  A well-honed marketing plan provides insight into who your customers are, what they need and how you can help them with what you know and what you sell, Jennifer Anaya writes.  Continue Reading

• Hardware asset management: Tips for channel managers

  Channel partner managers may be tempted to neglect IT asset management, but they should work with their customers on this important task. Here are a few tips to get you started.  Continue Reading

• Develop a branded house strategy for IT solution providers

  Adopting a branded house strategy during business expansions will help companies maintain a clear and concise brand promise, according to marketing expert Jennifer Anaya.  Continue Reading

• Digital business transformation and the MSP's BI role

  Small and medium-sized businesses can benefit from digital transformation. Managed service providers can facilitate business intelligence technology adoption to make that happen.  Continue Reading

• Targeted customers help partners live up to brand promise

  Channel partners can learn from YouTube channel stars: Develop a specialization, focus on a market niche and give customers more of what they want.  Continue Reading

• How to uncloud: Best practices for exiting the public cloud

  A company planning to migrate from the cloud to an in-house data center or colocation facility faces a number of challenges, writes Datalink's Irwin Teodoro.  Continue Reading

• Vendor relationships: Five ways partners can forge closer ties

  Want to grow your business with your top product vendors? Here are five tips for channel partners seeking to create closer ties.  Continue Reading

• How to overcome resistance to change: Four tips for channel partners

  Resistance to change is only natural, but channel partners can look for early adopters and clearly state a new technology's benefits to sway clients.  Continue Reading

• A four-step rebranding process for channel partners

  The fast-moving IT market could leave your channel partner brand out of date. Here are four tips to update your image.  Continue Reading

• Healthcare vertical market: How partners can help clients master BI

  Healthcare providers are awash in data in light of electronic health records. Partners, however, can help clients leverage their information with BI tools.  Continue Reading

• In-house IT clients transitioning to the cloud? MSPs assess readiness

  Many businesses now consider cloud computing as a viable IT delivery option. MSPs can help their customers assess whether the cloud is right for them.  Continue Reading

• 5 CIO trends channel partners should watch

  Channel partners should recognize that "keeping the lights on" is no longer a CIO's primary responsibility, writes Jeff Jackson of Ingram Micro.  Continue Reading

• Five tips to mitigate the risk of a cloud outage

  Selling cloud-based services? These five tips can help service providers mitigate the risk of a cloud outage.  Continue Reading

• Seven tips for creating a marketing plan and lead generation strategy

  VARs and MSPs don't always excel at marketing. Here are seven tips that can help a channel company build an effective channel marketing plan.  Continue Reading

• Five pitfalls in the merger and acquisition process

  Channel partners working through the merger and acquisition process must deal with cultural, financial and personnel issues before the ink is dry.  Continue Reading