Tech Buyer Snapshot

Sales and Marketing Strategies

• Solid-state/flash storage technology: Customer insight

  In this Tech Buyer Snapshot, we offer insight into the challenges and purchasing priorities of solid-state/flash storage technology customers.  Continue Reading

• Wireless network technology: Selling access points

  In this Tech Buyer Snapshot installment, we examine customer priorities for WLAN access points. Insight includes top drivers, features and more.  Continue Reading

• How to sell desktop virtualization software

  In this installment of Tech Buyer Snapshot, we offer tips to help you refine your client discussions around desktop virtualization software.  Continue Reading

• Tech Buyer Snapshots: Selling technology in the channel

  Understand your customers' top priorities behind a range of technology purchases. This guide of "Tech Buyer Snapshots" will help you identify important purchasing drivers, product features and more.  Continue Reading

• Meeting your clients' big data project demands

  In the next installment of our Tech Buyer Snapshot series, we highlight the business goals and challenges your clients are facing in their big data projects -- plus, how they intend to buy the technology.  Continue Reading

• Selling VSM software: Customer priorities

  In this slideshow, we shine a spotlight on top priorities that are shaping your customers' purchasing decisions for virtualization systems management tools.  Continue Reading

• MAM and MDM software: Reseller tips

  In this SearchITChannel slideshow, we offer insight into customers' purchasing priorities for mobile app and mobile device management products.  Continue Reading