Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

June 05, 2020 05 Jun'20
3 ServiceNow partner initiatives fuel $10B ambition

New ServiceNow partner initiatives include the launch of an online marketplace, a Now platform integration program and additional implementation support.
April 15, 2020 15 Apr'20
SADA, Google partner on disease surveillance system

An infectious disease surveillance portal incorporates a mapping application from SADA Systems and visualization technology from Google's recent Looker acquisition.
January 09, 2020 09 Jan'20
IT services acquisitions get early 2020 start

Perficient, Quisitive and Ahead hit the acquisition trail early in 2020, purchasing vertical expertise, software development skills, tech platform experience and geographic reach.
November 26, 2019 26 Nov'19
Consultant's free FedRAMP readiness assessment tool gets early looks

ISVs have struggled with the cost of the government's cloud security process, but a consulting firm aims to make the FedRAMP readiness assessment task a bit easier.

Bring yourself up to speed with our introductory content

Healthcare IoT's next steps come into focus

Industry watchers believe healthcare IoT is approaching an inflection point. Channel partners can assist in the next step in developing a strategy for existing data. Continue Reading
Developing a client onboarding process for managed services

As MSPs mature their practices, many firms develop a standardized approach their client onboarding processes. Burwood Group and Ensono offer insight into their strategies. Continue Reading
Sales verticals and how MSPs can target them

Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

RPA adoption to expand amid business resiliency needs

Leslie Joseph, principal analyst at Forrester, expects a surge in RPA demand, with financial services, manufacturing, energy and utilities, and logistics outpacing other verticals. Continue Reading
ServiceNow implementation upgrades reinsurer's finance unit

In 2017, Accenture embarked on an unconventional ServiceNow deployment on behalf of global reinsurer Scor. Learn how the implementation helped modernize Scor's finance department. Continue Reading
How NWN enabled an N.C. town's digital initiatives

Since 2007, technology services provider NWN has been helping the town of Cary realize its digital aspirations and modernize its IT. Get insight into their enduring partnership. Continue Reading

Learn to apply best practices and optimize your operations.

3 ways managed service providers can still succeed in 2020

MSPs that can best adapt to the changes 2020 has brought to the market are poised to survive the year and be in an excellent position to lead the way in 2021. Continue Reading
Ethical business in a world of distrust and big tech

As trust of big tech continues to drop, companies should consider collaborating and investing in their vertical with other organizations rather than just trying to outperform them. Continue Reading
Healthcare cloud adoption may be turning another corner

Healthcare cloud adoption has grown at a relatively slow pace, but experts say the tempo is poised to speed up. Learn how channel partners can support hybrid cloud environments. Continue Reading

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Customers expand IT capabilities for business in the new normal

The pandemic has sparked new directions for Insight Enterprises' project work. Clients are looking to build IT capabilities for unique types of business problems. Continue Reading
Partners donate technology, services to pandemic relief

IT services companies are contributing a mix of advice and cloud offerings to help research groups and other organizations battling the COVID-19 pandemic. Continue Reading
Accenture: Industrial digital transformation needs leaders

Leadership and execution are the keys to overcoming the potential pitfalls of industrial digitization, a process that redundant technology can hinder. Continue Reading