Vertical Market Sales Strategy
News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.
New & Notable
Expert Guide: Creating an MSP Sales and Marketing Plan
Sales and marketing tend to be the areas of business that managed service providers struggle with the most. Learn how to develop a sales and marketing plan, increase your visibility, and tap into vendor resources to pay for initiatives.
Vertical Market Sales Strategy News
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March 16, 2018
16
Mar'18
Accenture-Disney deal: Blockchain at the movies
A recently revealed Accenture-Disney alliance aims to apply virtual reality, machine learning and blockchain in immersive entertainment and film production; other news.
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December 01, 2017
01
Dec'17
Digital transformation: Services firms may find work across verticals
An Ovum survey paints a picture of opportunity for IT services firms: Only a handful of IT execs believe they have fully realized digital transformation; other news from the week.
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November 10, 2017
10
Nov'17
Salesforce Lightning Bolt strikes Appirio as vertical plan
Appirio, a cloud consulting firm, has launched three vertical offerings and one horizontal solution built on Salesforce's Lightning Bolt framework; other news from the week.
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July 12, 2017
12
Jul'17
Microsoft industry focus meets with channel approval
Microsoft is adopting an industry orientation that channel partners believe will mirror their go-to-market approaches and promote solution selling in areas such as IoT.
Vertical Market Sales Strategy Get Started
Bring yourself up to speed with our introductory content
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Expect 5G infrastructure to generate new wave of channel opportunities
It's time to think about 5G. The widespread rollout of 5G infrastructure is likely to create new prospects for channel-provided solutions and services, industry experts say. Continue Reading
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Understanding artificial intelligence for retail customers
Do you specialize in the retail vertical? Then AI should be in your domain of expertise as your customers seek to enhance their shoppers' experiences. Continue Reading
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Gamification techniques for your financial services clients
Here are three tips for channel companies looking to help financial services and insurance clients adopt gamification as part of their overarching digital business strategies. Continue Reading
Evaluate Vertical Market Sales Strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Cloud for healthcare: What is the role of IT channel firms?
Healthcare providers are under greater pressure to pursue digital transformation this year. Learn how partners can aid cloud for healthcare initiatives. Continue Reading
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Digital consulting firms emerge as partner segment
Digital consultants are growing in stature in the partnering community, teaming with traditional channel companies and attracting the attention of some major IT vendors. Continue Reading
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Federal IT budget: Look for security, cloud spending in 2018
Industry executives cited an uptick in federal IT procurement activity during the government's fiscal fourth quarter and expected FY 2018 to feature security and cloud investments. Continue Reading
Manage Vertical Market Sales Strategy
Learn to apply best practices and optimize your operations.
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Digital transformation for insurance firms drives IT business
IT service firms are finding new opportunities as insurers pursue digital transformation initiatives and deploy emerging technologies such as robotic process automation. Continue Reading
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New ERP implementation: How to ensure value realization
C-level executives may not have much experience deploying a new ERP system, but a consultant can help them realize the benefits of implementation, Jeff Carr writes. Continue Reading
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Four tips for selling to the manufacturing vertical
Channel partners can succeed in the manufacturing market if they properly plan and initiate their relationships with customers in this industry segment, writes Mike Bloomfield. Continue Reading
Problem Solve Vertical Market Sales Strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Learning management platform helps keep Unisys employees up to date
The vast majority of employees at Unisys said they were more effective at their jobs after completing training on the cloud-based Skillsoft learning management system. Continue Reading
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How healthcare organizations can prepare for cloud service outages
Healthcare organizations should have a DR and business continuity plan to retain access to patient charts and administrative services in case of a cloud service outage. Continue Reading
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Interoperability essential to population health management platform
Interoperability and population health are closely intertwined. One healthcare network is reaping the benefits of both. Continue Reading