Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

July 27, 2021 27 Jul'21
Microsoft Inspire 2021 news and conference guide

At its annual global partner conference, Microsoft will reveal its key priorities for the upcoming year. Read on for news and analysis from Microsoft Inspire 2021.
July 16, 2021 16 Jul'21
Microsoft partner community gets industry cloud, training boost

At Microsoft Inspire, the company expanded its industry cloud portfolio with a sustainability cloud and promised to expand partners' technical expertise; other IT channel news.
May 05, 2021 05 May'21
E-commerce firm Radial taps Presidio for VDI cloud migration

As the pandemic sparked a surge in e-commerce demand, Radial needed to expand its capabilities. Learn how Presidio helped Radial with a VDI cloud migration to VMware Cloud on AWS.
March 12, 2021 12 Mar'21
ServiceNow partners get workflow boost in Quebec release

The Quebec release of the Now Platform arms partners with new tools to improve customers' digital workflows, as well as prebuilt vertical extensions; more IT channel news.

Bring yourself up to speed with our introductory content

MSP onboarding checklist: Tops tips for developing a process

Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist. Continue Reading
What is the Dodd-Frank voice recording rule for the swaps market?

A Dodd-Frank rule requires swaps dealers to record voice communications, which regulators designed to deter illicit financial activity and improve financial compliance. Continue Reading
What do you need to start a managed service provider today?

If you want to get your own MSP off the ground today, you need to be cloud native, have a Microsoft-based software stack and know the right market to focus on. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

In-house vs. outsourced marketing for MSPs

Content marketing has emerged as an effective strategy for MSPs, but it can get tricky when deciding if in-house or outsourced talent should create these marketing materials. Continue Reading
Exec discusses Ensono acquisition, vertical strategy

In this Q&A, Ensono president Marc Capri details the company's post-deal plans, which include bolstering its transformation capabilities and cultivating an industry focus. Continue Reading
Top MSP marketing tools to generate leads

MSP marketing tools are a must-have for successful lead-gen efforts. Execs at Valiant Technology, SADA and Synoptek round up the products supporting their marketing strategies. Continue Reading

Learn to apply best practices and optimize your operations.

Co-managed IT support sees demand in the remote work era

As businesses weather the pandemic, many organizations' IT departments find themselves pushed to the limits and in need of outside help. Enter co-managed IT support services. Continue Reading
Taking on today's free-for-all approach to higher ed tech

The rapid deployment of higher ed technology during the COVID-19 crisis has delivered mixed results. However, while challenges persist, the future looks bright. Continue Reading
HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Healthcare security services firms tackle ransomware spike

As healthcare organizations face an onslaught of ransomware attacks, channel partners can assist with security initiatives such as zero-trust architectures to prevent breaches. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading
Healthcare IoT's next steps come into focus

Industry watchers believe healthcare IoT is approaching an inflection point. Channel partners can assist in the next step in developing a strategy for existing data. Continue Reading