Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

January 21, 2021 21 Jan'21
Cloud, security top list of IT spending priorities

The COVID-19 pandemic's influence on IT spending will continue into 2021, as organizations bolster security, accelerate cloud adoption and implement robotic process automation.
January 15, 2021 15 Jan'21
Deloitte: Life sciences vertical taps cloud for R&D

The life sciences vertical has begun to fully embrace cloud computing, spurred on in part because of the COVID-19 pandemic, according to Deloitte research; other IT channel news.
December 21, 2020 21 Dec'20
Accenture: Retail supply chain ripe for reinvention

Retailers are responding to consumer behavior changes by reimagining the supply chain as a growth driver, according to an Accenture Interactive report; other news.
December 11, 2020 11 Dec'20
Partners pursue health-related IoT system integration

Systems integrators Insight Enterprises and Accenture have supported initiatives to bring new health technologies to the market; other IT channel news.

Bring yourself up to speed with our introductory content

MSP onboarding checklist: Tops tips for developing a process

Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist. Continue Reading
What is the Dodd-Frank voice recording rule for the swaps market?

A Dodd-Frank rule requires swaps dealers to record voice communications, which regulators designed to deter illicit financial activity and improve financial compliance. Continue Reading
What do you need to start a managed service provider today?

If you want to get your own MSP off the ground today, you need to be cloud native, have a Microsoft-based software stack and know the right market to focus on. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Vertical marketing strategies shouldn't dismiss QSR, retail

The pandemic has pummeled restaurants and retailers, but service providers could still find opportunities in areas ranging from contactless technology to virtual reality. Continue Reading
Top 5 MSP challenges in the 2021 business climate

MSPs and IT consultancies anticipate several challenges in 2021, including developing growth strategies, broadening areas of expertise and cultivating talent. Continue Reading
Channel partners help solve retail industry challenges

Retailers are exploring a range of IT strategies to overcome pressures caused by the pandemic and fierce online competition. Find out how channel partners can help. Continue Reading

Learn to apply best practices and optimize your operations.

Taking on today's free-for-all approach to higher ed tech

The rapid deployment of higher ed technology during the COVID-19 crisis has delivered mixed results. However, while challenges persist, the future looks bright. Continue Reading
HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Healthcare security services firms tackle ransomware spike

As healthcare organizations face an onslaught of ransomware attacks, channel partners can assist with security initiatives such as zero-trust architectures to prevent breaches. Continue Reading
Healthcare IoT's next steps come into focus

Industry watchers believe healthcare IoT is approaching an inflection point. Channel partners can assist in the next step in developing a strategy for existing data. Continue Reading
Customers expand IT capabilities for business in the new normal

The pandemic has sparked new directions for Insight Enterprises' project work. Clients are looking to build IT capabilities for unique types of business problems. Continue Reading