Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

October 23, 2020 23 Oct'20
Accenture, ServiceNow launch business group

The new Accenture ServiceNow Business Group aims to initially deliver industry offerings in financial services, government citizen services and telecommunications; other news.
July 24, 2020 24 Jul'20
Microsoft vertical strategy linked to SIs, ISVs

As Microsoft continues push into vertical markets, the company wants to incorporate ISVs and systems integrators into its strategy; other news from the week.
June 05, 2020 05 Jun'20
3 ServiceNow partner initiatives fuel $10B ambition

New ServiceNow partner initiatives include the launch of an online marketplace, a Now platform integration program and additional implementation support.
April 15, 2020 15 Apr'20
SADA, Google partner on disease surveillance system

An infectious disease surveillance portal incorporates a mapping application from SADA Systems and visualization technology from Google's recent Looker acquisition.

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Top 5 MSP challenges in the 2021 business climate

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Channel partners help solve retail industry challenges

Retailers are exploring a range of IT strategies to overcome pressures caused by the pandemic and fierce online competition. Find out how channel partners can help. Continue Reading
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Efforts to mitigate the spread of COVID-19 have generated interest in thermal scanning systems. Find out how channel firms are incorporating the technology into their offerings. Continue Reading

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HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading
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Healthcare IoT's next steps come into focus

Industry watchers believe healthcare IoT is approaching an inflection point. Channel partners can assist in the next step in developing a strategy for existing data. Continue Reading
Customers expand IT capabilities for business in the new normal

The pandemic has sparked new directions for Insight Enterprises' project work. Clients are looking to build IT capabilities for unique types of business problems. Continue Reading
Partners donate technology, services to pandemic relief

IT services companies are contributing a mix of advice and cloud offerings to help research groups and other organizations battling the COVID-19 pandemic. Continue Reading