Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

August 06, 2021 06 Aug'21
GFT expands digital transformation services to North America

After successfully expanding into Latin American markets, the German IT services and software engineering company will target the U.S. and Canada; other IT channel news.
July 27, 2021 27 Jul'21
Microsoft Inspire 2021 news and conference guide

At its annual global partner conference, Microsoft will reveal its key priorities for the upcoming year. Read on for news and analysis from Microsoft Inspire 2021.
July 16, 2021 16 Jul'21
Microsoft partner community gets industry cloud, training boost

At Microsoft Inspire, the company expanded its industry cloud portfolio with a sustainability cloud and promised to expand partners' technical expertise; other IT channel news.
May 05, 2021 05 May'21
E-commerce firm Radial taps Presidio for VDI cloud migration

As the pandemic sparked a surge in e-commerce demand, Radial needed to expand its capabilities. Learn how Presidio helped Radial with a VDI cloud migration to VMware Cloud on AWS.

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vertical market

A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Continue Reading
MSP onboarding checklist: Tops tips for developing a process

Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist. Continue Reading
What is the Dodd-Frank voice recording rule for the swaps market?

A Dodd-Frank rule requires swaps dealers to record voice communications, which regulators designed to deter illicit financial activity and improve financial compliance. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

4 key managed services trends to watch in 2022

Service providers should prepare to navigate industry consolidation, an uneven vertical market landscape, rising digital transformation demand and new partnering models. Continue Reading
Education technology market seeks stability in hybrid model

Channel partners said schools now have a chance to revisit hastily created remote learning systems as they take a longer-term, enterprise view of cloud and security. Continue Reading
In-house vs. outsourced marketing for MSPs

Content marketing has emerged as an effective strategy for MSPs, but it can get tricky when deciding if in-house or outsourced talent should create these marketing materials. Continue Reading

Learn to apply best practices and optimize your operations.

Digitally mature companies drive innovation, IT spend

CIOs pushing on with their digital transformation projects will seize new opportunities in the coming year, with cybersecurity, cloud and AI among the areas for investment. Continue Reading
Co-managed IT support sees demand in the remote work era

As businesses weather the pandemic, many organizations' IT departments find themselves pushed to the limits and in need of outside help. Enter co-managed IT support services. Continue Reading
Taking on today's free-for-all approach to higher ed tech

The rapid deployment of higher ed technology during the COVID-19 crisis has delivered mixed results. However, while challenges persist, the future looks bright. Continue Reading

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Healthcare security services firms tackle ransomware spike

As healthcare organizations face an onslaught of ransomware attacks, channel partners can assist with security initiatives such as zero-trust architectures to prevent breaches. Continue Reading
HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading