Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

June 28, 2019 28 Jun'19
Tata Consultancy Services launches center for retail transformation

Retail digital transformation is a key focus of a newly launched innovation and research center that Tata Consultancy Services unveiled in New York; more news from the week.
June 24, 2019 24 Jun'19
DXC enables speedier autonomous vehicle development at BMW

Channel firms are playing a role in visionary initiatives that could redefine customers' products and services. Read how DXC is helping BMW drive autonomous vehicle development.
May 31, 2019 31 May'19
Wipro evolves AI capabilities to maintain competitive edge

Wipro continues to invest in an AI-first approach to data and analytics. Learn about Wipro's strategy, which includes a framework for using AI across the data and analytics value chain.
April 19, 2019 19 Apr'19
Google Cloud partners back company's industry shift

Google Cloud Premier Partner companies view the company's newly articulated vertical market strategy, which targets six industries, as a positive development.

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Develop a channel sales strategy for smart city projects

Channel partners can find roles in smart city initiatives by providing IT expertise, but firms should understand the challenges that government customers face before making a play. Continue Reading
7 things to know about professional drone services

Members of CompTIA's Drone Council described favorable conditions for entering the commercial drone services space. Use this insight to plot your course. Continue Reading
Smart regions emerge as channel partner opportunity

Smart regions, which seek to unite neighboring cities and towns around joint smart city projects, have begun taking shape across the U.S. A pioneering force behind the emerging smart region trend ... Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

What is EHR technology and why is it important?

Electronic health records are an important part of health IT, and the meaningful use program provides financial incentives for providers to adopt EHR technology. Continue Reading
Logicalis highlights IT trends in education vertical

Logicalis' work in the education vertical market is shedding light on emerging IT trends in K-12 and higher education. The New York-based IT solution and managed services provider runs a government ... Continue Reading
Manufacturing AI projects open partner opportunities

IT consultants and integrators could see increased business in manufacturing AI, but they will need to overcome data quality problems and cultural issues along the way. Continue Reading

Learn to apply best practices and optimize your operations.

Hosted private cloud speeds Epic EMR system rollout

A healthcare firm faced the daunting deadline challenge of deploying an Epic EMR system in eight months. US Signal's hosted private cloud helped the client beat the clock. Continue Reading
Virtual reality golf brings Trace3 into greenfield project

A virtual reality golf center called on solutions provider Trace3 for technology infrastructure assistance with a greenfield deployment. Continue Reading
Digital transformation for insurance firms drives IT business

IT service firms are finding new opportunities as insurers pursue digital transformation initiatives and deploy emerging technologies such as robotic process automation. Continue Reading

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Learning management platform helps keep Unisys employees up to date

The vast majority of employees at Unisys said they were more effective at their jobs after completing training on the cloud-based Skillsoft learning management system. Continue Reading
How healthcare organizations can prepare for cloud service outages

Healthcare organizations should have a DR and business continuity plan to retain access to patient charts and administrative services in case of a cloud service outage. Continue Reading
Interoperability essential to population health management platform

Interoperability and population health are closely intertwined. One healthcare network is reaping the benefits of both. Continue Reading