Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

April 19, 2019 19 Apr'19
Google Cloud partners back company's industry shift

Google Cloud Premier Partner companies view the company's newly articulated vertical market strategy, which targets six industries, as a positive development.
September 19, 2018 19 Sep'18
Life sciences cloud: Accenture, Merck, AWS team on platform

Accenture, Merck and Amazon Web Services are collaborating on a life sciences informatics platform that addresses key process bottlenecks in pharmaceutical research and development.
August 13, 2018 13 Aug'18
Accenture bolsters smart connected products business

Accenture aims to bolster its smart connected products business through the acquisition of two companies in the product innovation space.
August 03, 2018 03 Aug'18
VR in real estate has mainstream potential for IT resellers

Growing interest in AR and VR in real estate could open doors for channel partners, according to Ingram Micro; other IT channel news from the week.

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CodeObjects taps Watson AI capabilities to develop chatbot offering

When a Florida-based insurance firm needed help handling surges in call-center volumes, it piloted InsurBot.ai, a chatbot that employs IBM Watson technology. Continue Reading
Blockchain: Oil and gas emerges as consulting market

Blockchain opportunities in the oil and gas sector are beginning to surface, attracting the attention of consulting firms and integrators such as Accenture, Deloitte and Quisitive. Continue Reading
How to develop IT services for healthcare vertical opportunities

When it comes to vertical markets, healthcare offers a wealth of opportunities for MSPs. IT services providers share tips for building a healthcare-focused practice. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Logicalis highlights IT trends in education vertical

Logicalis' work in the education vertical market is shedding light on emerging IT trends in K-12 and higher education. The New York-based IT solution and managed services provider runs a government ... Continue Reading
Manufacturing AI projects open partner opportunities

IT consultants and integrators could see increased business in manufacturing AI, but they will need to overcome data quality problems and cultural issues along the way. Continue Reading
AI applications in healthcare grow, opening channel prospects

The hype around AI applications in healthcare spans decades, but the latest wave of AI tech suggests real-world traction. Firms like Perficient are using AI in their offerings. Continue Reading

Learn to apply best practices and optimize your operations.

Hosted private cloud speeds Epic EMR system rollout

A healthcare firm faced the daunting deadline challenge of deploying an Epic EMR system in eight months. US Signal's hosted private cloud helped the client beat the clock. Continue Reading
Virtual reality golf brings Trace3 into greenfield project

A virtual reality golf center called on solutions provider Trace3 for technology infrastructure assistance with a greenfield deployment. Continue Reading
Digital transformation for insurance firms drives IT business

IT service firms are finding new opportunities as insurers pursue digital transformation initiatives and deploy emerging technologies such as robotic process automation. Continue Reading

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Learning management platform helps keep Unisys employees up to date

The vast majority of employees at Unisys said they were more effective at their jobs after completing training on the cloud-based Skillsoft learning management system. Continue Reading
How healthcare organizations can prepare for cloud service outages

Healthcare organizations should have a DR and business continuity plan to retain access to patient charts and administrative services in case of a cloud service outage. Continue Reading
Interoperability essential to population health management platform

Interoperability and population health are closely intertwined. One healthcare network is reaping the benefits of both. Continue Reading