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Vendor relationship management News
July 11, 2019
Some MPN members question Microsoft IUR policy changes, but other channel execs see the product licensing shift as business as usual in the reseller and service provider space.
April 12, 2019
Partners said the new Anthos technology is a game changer and gives Google a competitive edge over its public cloud rivals; other channel news from the week.
February 13, 2019
IBM is doubling down on its channel ecosystem strategy this week with a raft of partner program updates. The IBM ecosystem strategy was launched last year to engage a broad range of partner ...
October 12, 2018
Hardware vendors aim to mitigate the effects of the Trump administration's tariffs on imported Chinese goods, using such strategies as tariff engineering.
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Building a cybersecurity stack can mean assessing dozens of vendors. An effective vetting process can help partners avoid missteps in their search for security products. Continue Reading
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service ... Continue Reading
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As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading
Cloud backup vendor Asigra shed light on the negative aspects of brokering cloud services. Find out about three potential business issues inherent in the brokerage model. Continue Reading
Platte River Networks is using Webroot technology, which includes endpoint protection software and a phishing simulator, to shield its clients from ransomware. Continue Reading
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As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. Continue Reading
Channel companies fail to retain many of their enterprise customer accounts when contracts are up for renegotiation, according to an ISG report. Continue Reading
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Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
Get partner and vendor insight on the relationship between your company and your IT vendor's channel account manager. Continue Reading
Find out how to become a Microsoft partner in this description of the MPN, which includes changes to the program effective in January 2014. Continue Reading