Value-added resellers

Get news for value-added resellers, cloud service reseller firms, and cloud backup reseller companies. Catch up on the latest developments in all facets on the value-added reseller business model.

July 26, 2019 26 Jul'19
OpsRamp takes a page from ServiceNow, aims to boost partnering

OpsRamp, which provides a SaaS-based AIOps platform, is emphasizing resellers and VARs in a newly launched channel partner program; more news from the week.
December 14, 2018 14 Dec'18
New tool offers Cisco resellers digital transformation help

Cisco Digital Navigator, a digital transformation methodology, aims to help Cisco resellers build digital businesses and facilitate partnering with digital solutions integrators.
February 17, 2015 17 Feb'15
IDC: Channel market to grow for server, storage, networking hardware

The forecast for indirect sales of server, storage and enterprise networking hardware is a good one, says IDC. Analyst Paul Edwards breaks down each channel market.
March 25, 2011 25 Mar'11
Three ways VARs can finesse vendor consolidation

Vendor mergers and acquisitions can wreak havoc on a VAR. Here are three ways to minimize risk.

Bring yourself up to speed with our introductory content

value-added reseller (VAR)

A value-added reseller (VAR) is a company that resells software, hardware and networking products and provides value beyond order fulfillment. Continue Reading
Meeting your clients' big data project demands

In the next installment of our Tech Buyer Snapshot series, we highlight the business goals and challenges your clients are facing in their big data projects -- plus, how they intend to buy the technology. Continue Reading
What infrastructure product areas are most important for a VAR to focus on?

Discover why storage, networking and management are the key underpinnings of any virtual infrastructure. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

What are VARs doing about companies that claim they don't support VMware?

Get tips for dealing with software companies that claim not to support VMware and virtualization. Continue Reading
What kind of incentives and partner programs does VMware offer to its resellers?

Learn about VMware's three reseller partner levels: Professional, Enterprise and Premier. These levels increase in both the commitment expected from the reseller and benefits offered by VMware. Continue Reading

Learn to apply best practices and optimize your operations.

KPIs: Monitoring VAR business metrics for a better bottom line

Find out how your peers are monitoring their VAR business metrics, identifying trends and making operational changes to improve the bottom line. Continue Reading
Why VARs should get over fear of systems management

Once thought of as a category to avoid, systems management software might be the next wave of opportunity for VARs. Continue Reading
Peer group organization helps small VARs grow through best practices

Peer groups, such as those in the Heartland Technology Group (HTG) program, help small value-added resellers (VARs) learn and adopt best business practices as they grow, developing strong vendor relationships, better sales and customer support, and ... Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

VAR marketing strategy: Focus on customer outcomes

VAR marketing professionals must stay focused on the success of customers. Get advice for keeping that tenet top of mind. Continue Reading
IT channel partners: Storage vendor selection process

Find out what criteria one VAR uses in the storage vendor selection process, including assessments of domain expertise, partner program requirements and deal registration rules. Continue Reading
Cloud storage comparison: Public vs. private vs. hybrid cloud storage for VARs

In this cloud storage comparison, learn about the advantages and disadvantages for VARs in three cloud storage options: public cloud, private cloud and hybrid cloud storage. Continue Reading