Sales and marketing strategies

Read trend articles and tips on how to pursue development and training for sales. Learn how to train sales staff to take on the challenges of cloud and MSP sales.

Sales and marketing strategies News

  • February 13, 2019 13 Feb'19

    IBM sales strategy enlists users as product partners

    Big Blue's decision to revert to an old IBM sales strategy -- selling products and co-creating packages with users -- could better position the company in hybrid cloud and AI markets.

  • November 15, 2018 15 Nov'18

    Are you customer experienced? New Cisco specialization on tap

    Channel partners will get a new Cisco specialization next year that focuses on customer experience and will eventually supersede Cisco's Lifecycle Advisor program.

  • November 13, 2018 13 Nov'18

    Three highlights of IT Nation Connect 2018

    Last week's IT Nation Connect event, ConnectWise's annual users conference, held in Orlando, Fla., hit on a few of the core trends that channel partners grapple with today. Trends included the need ...

  • September 07, 2018 07 Sep'18

    Kabbage: Line-of-credit product can boost channel margins

    Kabbage financing is now available as a product that channel partners can offer their small-business customers, which can use the Kabbage line of credit for any product or service.

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Sales and marketing strategies Get Started

Bring yourself up to speed with our introductory content

  • statement of work (SOW)

    A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading

  • IT consultant

    A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm. Continue Reading

  • sales lead

    A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services. Continue Reading

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