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Sales and marketing strategies News
September 07, 2018
Kabbage financing is now available as a product that channel partners can offer their small-business customers, which can use the Kabbage line of credit for any product or service.
August 29, 2018
Josh Mueller, global head of marketing at Dun & Bradstreet, talks about how quality data drives innovative marketing solutions such as web content personalization and AI chatbots.
June 20, 2018
The MSP industry has good prospects for growth in the SMB space as company valuations increase, but the firms with the greatest focus are more likely to reap the rewards.
March 28, 2018
After a bold transformation, many small and medium-sized businesses have yet to wrap their heads around what IBM offers today. The IBM marketing strategy will soon address that.
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Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead. Continue Reading
Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs. Continue Reading
A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer. Continue Reading
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When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
Get to know your clients' CDOs: Their challenges include building a strong data foundation, getting the most out of data investments, transforming talent and migrating legacy data. Continue Reading
MSPs are tapping cloud-based commerce platforms to bolster sales and marketing. Find out about using white-label cloud marketplaces and popular online shops run by AWS and Google. Continue Reading
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This rise of cloud computing is transforming the MSP sales landscape, cloud solutions providers and other channel partners. Here is how to cope. Continue Reading
Vendor selection, cross-selling and in-depth product knowledge are the keys to success when it comes to offering Voice over IP services, Mike Bloomfield writes. Continue Reading
B2B events can help channel partners build relationships, but only if they define a clear purpose, market to customers they know, carefully plan the agenda and inspire action. Continue Reading
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading