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Sales and marketing strategies News
March 28, 2018
After a bold transformation, many small and medium-sized businesses have yet to wrap their heads around what IBM offers today. The IBM marketing strategy will soon address that.
January 08, 2018
Citrix Summit 2018: The virtualization and cloud vendor unveiled a new program structure for Citrix partner firms that will pull together five channel incentive programs under one umbrella.
November 03, 2017
Channel partners can expect to see Cisco software play a bigger role on projects as the vendor bundles hardware with subscriptions and organizes its offerings around suites.
October 24, 2017
The Modernize Traditional Applications program, unveiled at DockerCon 2017, is seeing traction among customers interested in adopting container technology, Docker partners said.
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A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
A request for proposal (RFP) is a document that an organization, often a government agency or large enterprise, posts to elicit a response -- a formal bid -- from potential vendors for a desired IT solution. Continue Reading
MSPs will attest that business model shifts can be arduous journeys. This guide aims to help navigate the challenges of reinventing business practices. Continue Reading
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New-look UCaaS solutions are opening opportunities for channel partners that can navigate differing customer needs, regulatory environments and the security landscape. Continue Reading
Machine learning use cases and AI systems are attracting the attention of integrators, consultants and developers that are finding opportunities in a range of industries. Continue Reading
In hindsight, NSI would have done a few things differently during its transition from a reseller to an MSP. NSI president Tom McDonald shares lessons learned from the journey. Continue Reading
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This rise of cloud computing is transforming the MSP sales landscape, cloud solutions providers and other channel partners. Here is how to cope. Continue Reading
Vendor selection, cross-selling and in-depth product knowledge are the keys to success when it comes to offering Voice over IP services, Mike Bloomfield writes. Continue Reading
B2B events can help channel partners build relationships, but only if they define a clear purpose, market to customers they know, carefully plan the agenda and inspire action. Continue Reading
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading