New & Notable
Sales and marketing strategies News
October 21, 2020
At ConnectWise's IT Nation Secure event, speakers addressed the real-world cybersecurity issues facing managed service providers and small business customers.
October 20, 2020
Gartner predicts a 4.1% uptick in IT services spending in 2021. The market research firm pointed to digital business projects as a driver behind the spending.
September 30, 2020
The MSPWorld 2020 event points to an industry that's finding itself in the spotlight as MSPs see greater attention from customers, investors and government regulators.
August 28, 2020
Service providers new to MSP peer groups are getting a price cut from Kaseya, an IT business management platform provider. Kaseya is partnering with TruMethods, an MSP training and software ...
Sales and marketing strategies Get Started
Bring yourself up to speed with our introductory content
Instead of using 'channel,' for marketing, Dave Sobel thinks that solutions providers should consider 'ecosystem,' as channel is too often linked to transactional partners. Continue Reading
Popular pricing models for managed service providers include monitoring only, per device, per user, all you can eat, a la carte and the tiered pricing model. Continue Reading
Even after the pandemic recedes, channel partners predict virtual selling to remain a piece of overall sales strategies. Use these tips to hone your remote sales approach. Continue Reading
Evaluate Sales and marketing strategies Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Reaching prospects and converting them into clients is a process involving some trial and error. Here's advice on finding the right marketing tactics for your MSP. Continue Reading
IT service firms, from consultancies to MSPs, all face travel restrictions due to COVID-19. The present limitations, however, might have lasting effects on how business gets done. Continue Reading
Cybersecurity fatigue can cause SMBs to avoid discussions about protecting their businesses. Net Sciences' Joshua Liberman explains how he changed his approach to selling security. Continue Reading
Manage Sales and marketing strategies
Learn to apply best practices and optimize your operations.
When managed IT services customers face revenue shortfalls, MSPs don't have to respond by offering discounts and taking a loss. Consider these MSP pricing options first. Continue Reading
To succeed at MSP marketing and sales is actually quite simple, Dave Sobel contends. He explains the best way to handle MSP marketing and sales. Continue Reading
Windward Consulting wasn't initially enthused with managed services, but now the company is adding MSP offerings around platforms such as ServiceNow, Splunk, IBM and Moogsoft. Continue Reading
Problem Solve Sales and marketing strategies Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
The growing demand for MSP cybersecurity services makes it more important to know how to effectively market and sell your offerings. Here are three ways to improve your approach. Continue Reading
Marketing is a stumbling block for most MSPs. Use these tips to resolve a range of problems involving company websites, marketing plans and advertising investments. Continue Reading