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Sales and marketing strategies News
January 10, 2020
Dell Technologies said its channel partners are realizing the benefits of cross-selling from its portfolio of products and strategically aligned businesses; other news from the week.
December 06, 2019
Intel aims to make partner-to-partner collaboration easier with the launch of its Solutions Marketplace; other IT channel news from the week.
August 09, 2019
A Rackspace tool for speeding up the cloud sales process is now available, while MNJ Technologies has become a Workplace by Facebook reseller; more news from the week.
July 30, 2019
A Cisco marketing program is getting a new look as the vendor refreshes its partner marketing training and rolls out a new comarketing service focused on digital campaigns.
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A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading
A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading
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As the SD-WAN market heats up, MNJ Technologies has launched a demo lab that includes technology from vendors such as Cisco, Fortinet, Oracle and Silver Peak. Continue Reading
Machine learning consultants and developers are among the IT channel partners discovering AI-driven business opportunities across a range of vertical markets. Continue Reading
Need advice on how to approach the IT service management market? This article aims to help channel firms refine their strategies around ITSM technology. Continue Reading
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The task of becoming a Microsoft Azure Expert MSP, under a Microsoft partner program launched in 2018, is rigorous and time-consuming. Just ask Green House Data. Continue Reading
At MSPWorld, managed services executives expressed guarded optimism regarding MSP market prospects and growth potential, despite some economic concerns. Continue Reading
Channel companies need to develop a marketing strategy that goes beyond word of mouth and vendors' programs. Those alone just don't cut it these days. Continue Reading
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The marketing formula at service provider DynTek includes executive briefings, messaging around innovation and transformation, and a blend of traditional and digital techniques. Continue Reading
Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading