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Sales and marketing strategies News
August 09, 2019
A Rackspace tool for speeding up the cloud sales process is now available, while MNJ Technologies has become a Workplace by Facebook reseller; more news from the week.
July 30, 2019
A Cisco marketing program is getting a new look as the vendor refreshes its partner marketing training and rolls out a new comarketing service focused on digital campaigns.
February 13, 2019
Big Blue's decision to revert to an old IBM sales strategy -- selling products and co-creating packages with users -- could better position the company in hybrid cloud and AI markets.
November 15, 2018
Channel partners will get a new Cisco specialization next year that focuses on customer experience and will eventually supersede Cisco's Lifecycle Advisor program.
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A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading
A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm. Continue Reading
A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services. Continue Reading
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Machine learning consultants and developers are among the IT channel partners discovering AI-driven business opportunities across a range of vertical markets. Continue Reading
Need advice on how to approach the IT service management market? This article aims to help channel firms refine their strategies around ITSM technology. Continue Reading
When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
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The task of becoming a Microsoft Azure Expert MSP, under a Microsoft partner program launched in 2018, is rigorous and time-consuming. Just ask Green House Data. Continue Reading
At MSPWorld, managed services executives expressed guarded optimism regarding MSP market prospects and growth potential, despite some economic concerns. Continue Reading
Channel companies need to develop a marketing strategy that goes beyond word of mouth and vendors' programs. Those alone just don't cut it these days. Continue Reading
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The marketing formula at service provider DynTek includes executive briefings, messaging around innovation and transformation, and a blend of traditional and digital techniques. Continue Reading
Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading