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Sales and marketing strategies News
July 22, 2020
For Microsoft, digital transformation provides a large, growing market for its partner ecosystem. Specific opportunities include cloud migration, AI and virtual desktops.
April 15, 2020
An infectious disease surveillance portal incorporates a mapping application from SADA Systems and visualization technology from Google's recent Looker acquisition.
March 12, 2020
Managed service providers, resellers and other partners are experiencing rising demand for advisory and implementation services as customers pursue remote work tools.
February 28, 2020
The new program will align HP channel partners with the company's pivot to outcome-based and data-driven customer engagements, according to HP's chief commercial officer.
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The growing demand for MSP cybersecurity services makes it more important to know how to effectively market and sell your offerings. Here are three ways to improve your approach. Continue Reading
A request for proposal (RFP) is a document that an organization, often a government agency or large enterprise, posts to elicit a response -- a formal bid -- from potential vendors for a desired IT solution. Continue Reading
A Taxpayer Identification Number (TIN), in the United States, is a unique nine-digit number for identifying an individual, business or other entity in tax returns and additional documents filed with the Internal Revenue Service (IRS). Continue Reading
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Weigh the pros and cons of technologies, products and projects you are considering.
Reaching prospects and converting them into clients is a process involving some trial and error. Here's advice on finding the right marketing tactics for your MSP. Continue Reading
IT service firms, from consultancies to MSPs, all face travel restrictions due to COVID-19. The present limitations, however, might have lasting effects on how business gets done. Continue Reading
Cybersecurity fatigue can cause SMBs to avoid discussions about protecting their businesses. Net Sciences' Joshua Liberman explains how he changed his approach to selling security. Continue Reading
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To succeed at MSP marketing and sales is actually quite simple, Dave Sobel contends. He explains the best way to handle MSP marketing and sales. Continue Reading
Windward Consulting wasn't initially enthused with managed services, but now the company is adding MSP offerings around platforms such as ServiceNow, Splunk, IBM and Moogsoft. Continue Reading
Dave Sobel breaks down why business leaders must use data instead of personal opinion to guide their business decisions and shares best practices for data-driven decision-making. Continue Reading
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Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
Marketing is a stumbling block for most MSPs. Use these tips to resolve a range of problems involving company websites, marketing plans and advertising investments. Continue Reading
Co-managed IT services give MSPs an opportunity to partner with the internal IT staff of their clients. Get insight into how to successfully implement a CoMITS offering. Continue Reading