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Sales and marketing strategies News
March 12, 2020
Managed service providers, resellers and other partners are experiencing rising demand for advisory and implementation services as customers pursue remote work tools.
February 28, 2020
The new program will align HP channel partners with the company's pivot to outcome-based and data-driven customer engagements, according to HP's chief commercial officer.
January 10, 2020
Dell Technologies said its channel partners are realizing the benefits of cross-selling from its portfolio of products and strategically aligned businesses; other news from the week.
December 06, 2019
Intel aims to make partner-to-partner collaboration easier with the launch of its Solutions Marketplace; other IT channel news from the week.
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A Taxpayer Identification Number (TIN), in the United States, is a unique nine-digit number for identifying an individual, business or other entity in tax returns and additional documents filed with the Internal Revenue Service (IRS). Continue Reading
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading
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Hewlett Packard Enterprise seeks to align its channel partners with consultative sales strategies as the vendor looks to expand sales for GreenLake consumption-based offerings. Continue Reading
As the SD-WAN market heats up, MNJ Technologies has launched a demo lab that includes technology from vendors such as Cisco, Fortinet, Oracle and Silver Peak. Continue Reading
Machine learning consultants and developers are among the IT channel partners discovering AI-driven business opportunities across a range of vertical markets. Continue Reading
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Co-managed IT services give MSPs an opportunity to partner with the internal IT staff of their clients. Get insight into how to successfully implement a CoMITS offering. Continue Reading
The task of becoming a Microsoft Azure Expert MSP, under a Microsoft partner program launched in 2018, is rigorous and time-consuming. Just ask Green House Data. Continue Reading
At MSPWorld, managed services executives expressed guarded optimism regarding MSP market prospects and growth potential, despite some economic concerns. Continue Reading
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Marketing is a stumbling block for most MSPs. Use these tips to resolve a range of problems involving company websites, marketing plans and advertising investments. Continue Reading
The marketing formula at service provider DynTek includes executive briefings, messaging around innovation and transformation, and a blend of traditional and digital techniques. Continue Reading
Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading