Sales and marketing strategies

Read trend articles and tips on how to pursue development and training for sales. Learn how to train sales staff to take on the challenges of cloud and MSP sales.

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  • statement of work (SOW)

    A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading

  • IT consultant

    A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm. Continue Reading

  • sales lead

    A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services. Continue Reading

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