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Sales and marketing strategies News
November 15, 2018
Channel partners will get a new Cisco specialization next year that focuses on customer experience and will eventually supersede Cisco's Lifecycle Advisor program.
November 13, 2018
Last week's IT Nation Connect event, ConnectWise's annual users conference, held in Orlando, Fla., hit on a few of the core trends that channel partners grapple with today. Trends included the need ...
September 07, 2018
Kabbage financing is now available as a product that channel partners can offer their small-business customers, which can use the Kabbage line of credit for any product or service.
August 29, 2018
Josh Mueller, global head of marketing at Dun & Bradstreet, talks about how quality data drives innovative marketing solutions such as web content personalization and AI chatbots.
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A sales approach that illustrates the potential of ransomware threats to disrupt small business operations could help managed service providers sell backup and recovery offerings. Continue Reading
Popular pricing models for managed service providers include monitoring only, per device, per user, all you can eat, a la carte and the tiered pricing model. Continue Reading
Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead. Continue Reading
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When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
Get to know your clients' CDOs: Their challenges include building a strong data foundation, getting the most out of data investments, transforming talent and migrating legacy data. Continue Reading
MSPs are tapping cloud-based commerce platforms to bolster sales and marketing. Find out about using white-label cloud marketplaces and popular online shops run by AWS and Google. Continue Reading
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Channel companies need to develop a marketing strategy that goes beyond word of mouth and vendors' programs. Those alone just don't cut it these days. Continue Reading
This rise of cloud computing is transforming the MSP sales landscape, cloud solutions providers and other channel partners. Here is how to cope. Continue Reading
Vendor selection, cross-selling and in-depth product knowledge are the keys to success when it comes to offering Voice over IP services, Mike Bloomfield writes. Continue Reading
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading