Moving to cloud provider services

Read news and trend articles for VARs, MSPs and other channel partners moving to cloud services. Learn how to adjust your go-to-market strategy before moving to cloud provider services.

January 15, 2020 15 Jan'20
Public cloud vendors launch faulty services as race heats up

Faced with a rapidly expanding menu of public cloud services, customers need help making the right decisions. ThoughtWorks thinks this opens up opportunities for channel resellers.
November 22, 2019 22 Nov'19
ESG defines vendor relationship strategies for channel firms

A report by Enterprise Strategy Group identifies what MSPs should seek in their cloud vendor relationships. The report warns that some alliances can undermine key business goals.
June 13, 2019 13 Jun'19
AWS partner program targets cloud migration of ISV workloads

A new AWS cloud migration program is geared to bring ISV application workloads to the platform, and offers a financial incentive for cloud migrations that go well.
February 06, 2019 06 Feb'19
From Microsoft Azure partners to ISVs, deeper partnerships emerge

Microsoft is pursing partnerships with an expanded range of channel companies across a set of initiatives such as Microsoft co-selling and Microsoft Azure Expert MSPs.

Bring yourself up to speed with our introductory content

Reseller business model transformation pivots on cultural change

MNJ Technologies, a once fast-growing VAR, found its sales were stagnating. Here's how it got back on track with its effort to push beyond the reseller business model. Continue Reading
cloud provisioning

Cloud provisioning is the allocation of a cloud provider's resources and services to a customer. Continue Reading
monthly recurring revenue (MRR)

Monthly recurring revenue (MRR) is income a company can reliably anticipate every 30 days and one of the key metrics for channel partner companies. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Asigra calls out the perils of cloud brokerage model

Cloud backup vendor Asigra shed light on the negative aspects of brokering cloud services. Find out about three potential business issues inherent in the brokerage model. Continue Reading
Marketing for MSPs: How to target SMB customers

When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
How to start a cloud business: A channel partner guide

Channel companies entering the cloud computing business must prepare for a subscription-based revenue model, cultivate partnerships and differentiate their services. Continue Reading

Learn to apply best practices and optimize your operations.

The NetApp subscription model explained: A partner primer

The NetApp subscription model opens opportunities for recurring revenue and renewable customers, but only if NetApp partners focus on successful technology adoption. Continue Reading
Cloud services overview: Pursuing a new business model

Developing a cloud services practice is no easy feat. In this guide, we offer considerations for business model transitions, service offerings and partner networks you can join. Continue Reading
Cloud distributor model makes channel partner inroads

Emerging cloud distribution companies aim to help channel partners find the right cloud offering for their customers and also provide deployment and support services. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

A solution provider's first steps toward a cloud business model

Solution providers have numerous paths to cloud, but what's the most logical route to getting there? Experts offer advice for making a transition with minimal disruptions to your current business model. Continue Reading
Cloud computing benefits must go beyond cost savings for providers to profit

To be truly revolutionary, providers should focus on cloud computing benefits that make computing and networking better -- not just cheaper. Continue Reading
Which cloud business model involves the least risk?

When choosing between IaaS, PaaS and SaaS, it is important to consider your specific needs and those of your customers, according to managed services expert Lauren Robinette. Continue Reading