Moving to cloud provider services

Read news and trend articles for VARs, MSPs and other channel partners moving to cloud services. Learn how to adjust your go-to-market strategy before moving to cloud provider services.

February 06, 2019 06 Feb'19
From Microsoft Azure partners to ISVs, deeper partnerships emerge

Microsoft is pursing partnerships with an expanded range of channel companies across a set of initiatives such as Microsoft co-selling and Microsoft Azure Expert MSPs.
January 27, 2017 27 Jan'17
Azure partners benefit from Microsoft cloud growth

Microsoft reported its Azure offering is seeing 93% sales growth as channel partners acknowledged an uptick in customer interest around the cloud platform; other news of the week.
November 11, 2016 11 Nov'16
IT Nation 2016: Partners must embark on difficult cloud transition

The adoption of cloud services among traditional channel partner companies was a key theme at this year's IT Nation conference, hosted by ConnectWise.
July 12, 2016 12 Jul'16
Cloud partners must differentiate to thrive

Speakers at the Microsoft Worldwide Partner Conference said partners in the cloud must differentiate through methods such as verticalization, IP and content marketing.

Bring yourself up to speed with our introductory content

Reseller business model transformation pivots on cultural change

MNJ Technologies, a once fast-growing VAR, found its sales were stagnating. Here's how it got back on track with its effort to push beyond the reseller business model. Continue Reading
cloud provisioning

Cloud provisioning is the allocation of a cloud provider's resources and services to a customer. Continue Reading
monthly recurring revenue (MRR)

Monthly recurring revenue (MRR) is income a company can reliably anticipate every 30 days and one of the key metrics for channel partner companies. Continue Reading

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Marketing for MSPs: How to target SMB customers

When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
How to start a cloud business: A channel partner guide

Channel companies entering the cloud computing business must prepare for a subscription-based revenue model, cultivate partnerships and differentiate their services. Continue Reading
Cloud services: Market opportunity bypasses many channel companies

While the cloud reaches critical mass among customers of all sizes, many partners don't offer cloud services or have yet to make cloud services a major revenue contributor. Continue Reading

Learn to apply best practices and optimize your operations.

Cloud services overview: Pursuing a new business model

Developing a cloud services practice is no easy feat. In this guide, we offer considerations for business model transitions, service offerings and partner networks you can join. Continue Reading
Cloud distributor model makes channel partner inroads

Emerging cloud distribution companies aim to help channel partners find the right cloud offering for their customers and also provide deployment and support services. Continue Reading
Chief customer officers find home among cloud providers

Channel partners offering cloud services see value in appointing a chief customer officer to strengthen relationships with customers in a complex and competitive market. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

A solution provider's first steps toward a cloud business model

Solution providers have numerous paths to cloud, but what's the most logical route to getting there? Experts offer advice for making a transition with minimal disruptions to your current business model. Continue Reading
Cloud computing survey reveals buyer trends for 2014

How do enterprises and SMBs plan to use the cloud this year? TechTarget's Cloud Pulse survey shows buyers leaning to public cloud services and SaaS. Continue Reading
Cloud computing benefits must go beyond cost savings for providers to profit

To be truly revolutionary, providers should focus on cloud computing benefits that make computing and networking better -- not just cheaper. Continue Reading