MSP channel partner programs

Get the latest channel partner program news bulletins. Read about what new and updated IT channel partner programs are offering MSPs, resellers, systems integrators and other service providers.

July 15, 2019 15 Jul'19
Microsoft Inspire sets FY 2020 agenda for partners

Microsoft channel partners can expect to see the software company emphasize security, Azure migration, Teams collaboration and PowerApps, among other areas, during FY 2020.
July 12, 2019 12 Jul'19
IUR policy scrapped amid Microsoft channel partner feedback

Microsoft has rescinded a policy that would have had Microsoft channel partners paying for software they currently use under IUR licenses.
July 12, 2019 12 Jul'19
Microsoft Azure partners get new tool, migration program

Microsoft has uncorked a series of announcements on the eve of Microsoft Inspire, many of them focused on Microsoft Azure management and migration; more news from the week.
July 11, 2019 11 Jul'19
Microsoft Partner Network licensing changes put channel on alert

Some MPN members question Microsoft IUR policy changes, but other channel execs see the product licensing shift as business as usual in the reseller and service provider space.

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distribution channel

A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels. Continue Reading
channel partner

A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service ... Continue Reading
2019 channel partner events to mark on your calendar

When making 2019 travel plans, refer to this list of channel-focused events and conferences hosted by IT vendors, distributors, industry organizations and vendors that cater to VARs and MSPs. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Asigra calls out the perils of cloud brokerage model

Cloud backup vendor Asigra shed light on the negative aspects of brokering cloud services. Find out about three potential business issues inherent in the brokerage model. Continue Reading
How an MSP enlisted Webroot for ransomware prevention

Platte River Networks is using Webroot technology, which includes endpoint protection software and a phishing simulator, to shield its clients from ransomware. Continue Reading
How the Microsoft Open Data Initiative may benefit partners

Partners responded optimistically to the Open Data Initiative from Microsoft, citing potential opportunities to help customers derive greater value from their data. Continue Reading

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Big Blue drives collaboration among IBM business partners

IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS partners react to changes, delay in APN program

AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
partner account manager (PAM)

A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. Continue Reading

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Channel partners help SaaS provider enter overseas markets

OneLogin needed a way to enter overseas markets. The company decided cultivating relationships with channel partners was the best method. Continue Reading
Flawed channel data management may result in partner overpayments

Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
Tech OEMs: Gray market goods are a growing concern

The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading