MSP channel partner programs

Get the latest channel partner program news bulletins. Read about what new and updated IT channel partner programs are offering MSPs, resellers, systems integrators and other service providers.

October 08, 2021 08 Oct'21
Palo Alto Networks distributor pact aims for US small businesses

Distributor Ingram Micro is set to offer Palo Alto Network's Okyo Garde, a subscription-based cybersecurity product that targets small businesses; other IT channel news.
September 17, 2021 17 Sep'21
Quantum computing ecosystem grows with Accenture, QCI moves

A quantum computing ecosystem is taking shape. Quantum methods may find initial applications in solving optimization challenges across various industries; other IT channel news.
September 10, 2021 10 Sep'21
Cisco partner program aims to cut complexity via portal

Cisco introduced a raft of changes to its Partner Experience Platform, its hub of channel resources launched last year; other IT channel news.
September 02, 2021 02 Sep'21
Dremio partner program launches in data lakehouse market

Amid growing interest in data lakehouses, Dremio will target a range of partners, including consultants and systems integrators, to boost its platform; other news.

Bring yourself up to speed with our introductory content

channel partner rules of engagement (ROE)

Channel partner rules of engagement are a component of the sales relationship between an IT vendor and its channel partner community. Continue Reading
channel partner portal

A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and ... Continue Reading
3 steps to blazing a trail to a better partner experience

A strong vendor-channel partnership is essential to sustained business success in IT, and channel partners have the leverage. Here are the essential steps to creating it. Continue Reading

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AWS Marketplace professional services gain momentum

Partners cite flexible contracting and custom offers as key advantages of selling in the marketplace, but they look for AWS to help with T&M contracting and catalog creation. Continue Reading
Cisco routes to market expand amid cloud marketplace growth

Cisco cited a significant shift toward the cloud and a decline in reselling. However, the company said resellers will remain important to its sales approach. Continue Reading
Does the Microsoft partner ecosystem follow the 80/20 rule?

Partner Elevate director Desmond Russell believes Microsoft's channel strategy underserves the bulk of its partners. Here's how Microsoft could better support its channel ecosystem. Continue Reading

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Cisco partners back software push, EA acceleration

Software development, simplicity and platforms are among the current channel watchwords at Cisco. Partners share their views on the vendor's latest initiatives. Continue Reading
Use an outcome-based relationship model to manage IT vendors

Company IT leaders shouldn't need to spend their time micromanaging IT vendors, which is where implementing an outcome-based relationship model comes into play. Continue Reading
How to transform your existing MSP and be more competitive

We know what a brand-new MSP needs to get off the ground today, but Dave looks at what an existing managed service provider needs to adapt and succeed. Continue Reading

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Tips to counter sales tactics thru server refresh lifecycle

See what you can do throughout the server lifecycle to counter the sales strategies of hardware vendors competing for customer dollars in a cutthroat market. Continue Reading
What is a top barrier to fruitful server refresh cycle negotiations?

Successfully countering server vendor sales tactics requires forecasting hardware and maintenance needs. Lacking a solid, consolidated forecast can be a recipe for failure. Continue Reading
Assess risk, forecast for IBM software licensing agreement success

When it's license renewal time, ClearEdge Partners recommends taking stock of the licenses you already have and determining how to allocate spending across your IBM ELA. Continue Reading