MSP channel partner programs
Get the latest channel partner program news bulletins. Read about what new and updated IT channel partner programs are offering MSPs, resellers, systems integrators and other service providers.
New & Notable
MSP channel partner programs News
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February 14, 2020
14
Feb'20
Chef partners get new channel program for DevOps tools
Chef revamped its channel strategy and launched a new partner program. The new program addresses inconsistencies in the company's previous partnering approach.
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February 07, 2020
07
Feb'20
Dell Technologies partner updates for FY21 focus on simplicity
Heading into a new fiscal year, Dell Technologies rolled out nondisruptive changes to its three-year-old channel program. The company also highlighted a streamlined GTM strategy.
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February 07, 2020
07
Feb'20
Atos completes Maven Wave buy, boosts Google Cloud services
French IT services firm Atos expanded its global Google Cloud partnership with the purchase of Chicago-based Maven Wave; other channel news from the week.
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January 31, 2020
31
Jan'20
Cloud adoption hits cultural snag, opens MSP opportunities
Enterprise executives ranked people-related challenges as harder to solve than technical issues in a new cloud adoption study; more IT channel news from the week.
MSP channel partner programs Get Started
Bring yourself up to speed with our introductory content
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go-to-market strategy (GTM strategy)
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
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How to vet vendors' cybersecurity tools for MSP practices
Building a cybersecurity stack can mean assessing dozens of vendors. An effective vetting process can help partners avoid missteps in their search for security products. Continue Reading
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Channel strategy glossary: Terms of the trade
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
Evaluate MSP channel partner programs Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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RPA software, partner program updates top 2019 blog posts
As 2019 draws to a close, we've rounded up our 10 most-read Channel Marker blog posts from the year. The articles below highlight several technology areas, including robotic process automation ... Continue Reading
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DigitalOcean partner program aims for SMB expansion
A DigitalOcean partner program is arming MSPs and other channel firms to pursue customers in the SMB space. The program also facilitates partner-to-partner collaborations. Continue Reading
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Rethinking channel partner programs in 2019 and beyond
As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading
Manage MSP channel partner programs
Learn to apply best practices and optimize your operations.
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Channel partner account manager role is due for a refresh
As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
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Big Blue drives collaboration among IBM business partners
IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
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AWS APN program changes spark partner reaction
AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
Problem Solve MSP channel partner programs Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Channel partners help SaaS provider enter overseas markets
OneLogin needed a way to enter overseas markets. The company decided cultivating relationships with channel partners was the best method. Continue Reading
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Flawed channel data management may result in partner overpayments
Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
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Tech OEMs: Gray market goods are a growing concern
The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading