MSP channel partner programs

Get the latest channel partner program news bulletins. Read about what new and updated IT channel partner programs are offering MSPs, resellers, systems integrators and other service providers.

January 24, 2020 24 Jan'20
UiPath RPA training targets channel partners

RPA vendor UiPath has launched a new training portal built specifically for channel partners, offering educational content used by the company's internal teams; more channel news.
January 17, 2020 17 Jan'20
Cloud consultants set for massive workload shift to cloud

2020 bodes well for cloud adoption, according to AllCloud. On top of moving more workloads to cloud, customers may be eying IT modernization initiatives; more news from the week.
January 10, 2020 10 Jan'20
Dell Technologies partners tap into cross-selling strategy

Dell Technologies said its channel partners are realizing the benefits of cross-selling from its portfolio of products and strategically aligned businesses; other news from the week.
December 20, 2019 20 Dec'19
Impinj partners get new program to drive IoT business

IoT resellers, service providers and distributors are among the channel companies Impinj will support in its new partner program; more news from the week.

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How to vet vendors' cybersecurity tools for MSP practices

Building a cybersecurity stack can mean assessing dozens of vendors. An effective vetting process can help partners avoid missteps in their search for security products. Continue Reading
Channel strategy glossary: Terms of the trade

Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
distribution channel

A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels. Continue Reading

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RPA software, partner program updates top 2019 blog posts

As 2019 draws to a close, we've rounded up our 10 most-read Channel Marker blog posts from the year. The articles below highlight several technology areas, including robotic process automation ... Continue Reading
DigitalOcean partner program aims for SMB expansion

A DigitalOcean partner program is arming MSPs and other channel firms to pursue customers in the SMB space. The program also facilitates partner-to-partner collaborations. Continue Reading
Rethinking channel partner programs in 2019 and beyond

As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading

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Channel partner account manager role is due for a refresh

As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
Big Blue drives collaboration among IBM business partners

IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS APN program changes spark partner reaction

AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading

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Channel partners help SaaS provider enter overseas markets

OneLogin needed a way to enter overseas markets. The company decided cultivating relationships with channel partners was the best method. Continue Reading
Flawed channel data management may result in partner overpayments

Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
Tech OEMs: Gray market goods are a growing concern

The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading