MSP channel partner programs

Get the latest channel partner program news bulletins. Read about what new and updated IT channel partner programs are offering MSPs, resellers, systems integrators and other service providers.

November 08, 2019 08 Nov'19
Cisco CX sees greater formalization at partner summit

The Cisco Partner Summit put the spotlight on the company's customer experience and Lifecycle Advisor efforts. Cisco also unveiled a DevNet specialization for partners.
November 01, 2019 01 Nov'19
Managed security services, professional services to top $35B

Security service providers can expect growth in fields such as incident response and assessment services, but they will need to right-size their offerings.
October 25, 2019 25 Oct'19
Rackspace security alliance with Armor aims for hybrid cloud

Hybrid cloud security is the focus of a new partnership between managed cloud provider Rackspace and security-as-a-service company Armor; more news from the week.
October 18, 2019 18 Oct'19
Dell Technologies partner strategy reaps steady growth

At the midpoint of FY20, Dell Technologies partner executives pointed to evidence that the company's channel strategy has matured while highlighting areas for ongoing improvement.

Bring yourself up to speed with our introductory content

How to vet vendors' cybersecurity tools for MSP practices

Building a cybersecurity stack can mean assessing dozens of vendors. An effective vetting process can help partners avoid missteps in their search for security products. Continue Reading
Channel strategy glossary: Terms of the trade

Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
distribution channel

A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

DigitalOcean partner program aims for SMB expansion

A DigitalOcean partner program is arming MSPs and other channel firms to pursue customers in the SMB space. The program also facilitates partner-to-partner collaborations. Continue Reading
Rethinking channel partner programs in 2019 and beyond

As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading
Google Cloud Partners hopeful on new program, but seek advances

Google's bid to sort its partner initiative is viewed as a positive development among the company's partners, some of which are heavily focusing on the cloud provider's platform. Continue Reading

Learn to apply best practices and optimize your operations.

Channel partner account manager role is due for a refresh

As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
Big Blue drives collaboration among IBM business partners

IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS APN program changes spark partner reaction

AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Channel partners help SaaS provider enter overseas markets

OneLogin needed a way to enter overseas markets. The company decided cultivating relationships with channel partners was the best method. Continue Reading
Flawed channel data management may result in partner overpayments

Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
Tech OEMs: Gray market goods are a growing concern

The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading