Front office and CRM apps

News and trend analysis stories covering the field of front office and CRM apps. Learn about critical customer-facing technologies including sales force automation and customer support applications.

June 25, 2021 25 Jun'21
AWS-Salesforce partnership offers integration potential

The alliance is poised to generate new customer use cases that span AWS services and Salesforce clouds, according to cloud services firm AllCloud; other IT channel news.
April 01, 2021 01 Apr'21
IBM, Red Hat partner with Celonis on process mining software

Looking to ease the implementation of digital transformation projects, IBM and Red Hat signed a deal with Celonis to jointly push Celonis process mining software.
February 21, 2020 21 Feb'20
Salesforce consulting services deals go global

Publicis Sapient's buyout of Sapient i7 is the latest acquisition in the increasingly globalized Salesforce consulting services market; more channel news from the week.
January 17, 2020 17 Jan'20
Sales force automation gets channel boost from SI firms

Mobile sales force automation is getting a lift from systems integrators, which represent an important channel partner conduit for the technology. Find out more about the role of integrators in ...

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How to choose the right CRM software for your organization

Choosing the right CRM software can be daunting for organizations. Follow these five steps and best practices to ensure the search, adoption and deployment processes go smoothly. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Salesforce consulting services consolidation: Round 2

Salesforce partners have, once again, become popular acquisition targets for large, international IT services firms hoping to capitalize on the demand for SaaS consulting services. Continue Reading
How the Microsoft Open Data Initiative may benefit partners

Partners responded optimistically to the Open Data Initiative from Microsoft, citing potential opportunities to help customers derive greater value from their data. Continue Reading
Digital marketing partnerships key to vendors' channel strategies

Rackspace, Salesforce and Progress Software explain how digital marketing agencies factor into their overall channel partner ecosystems and strategies. Continue Reading