New & Notable
Building a channel partner program News
May 18, 2018
Security vendor FireEye has revamped pricing, expanded rebates and is looking to bolster FireEye partners with service opportunities around FireEye Helix; other news from the week.
May 01, 2018
Dell EMC partner companies can expect the IT vendor to work toward tighter partner-product portfolio alignment and faster deal registration over the course of 2018.
June 02, 2015
Tech startups featured at the MIT Sloan CIO Symposium's Innovation Showcase are developing channel marketing strategies at an early stage in their development.
June 05, 2014
PartnerPath CEO Diane Krakora takes on typical deal registration problems and provides vendors with guidelines for their program policies.
Building a channel partner program Get Started
Bring yourself up to speed with our introductory content
A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and ... Continue Reading
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
Internal preparation is key to the successful launch of a vendor partner program. Learn some best practices for preparing your organization for the successful launch of a new vendor partner program. Continue Reading
Evaluate Building a channel partner program Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Bigleaf, CloudZero, Rescale are among the early-stage companies investigating alliances with channel partners as they seek help with sales and support. Continue Reading
The growing market for IT services has compelled vendors such as Dell EMC and Cisco to rethink their traditional partner programs, which previously focused on reselling products. Continue Reading
Manage Building a channel partner program
Learn to apply best practices and optimize your operations.
During mergers or acquisitions, vendors must decide what to do with the companies' respective partner programs. The decision can impact channel momentum. Continue Reading
Problem Solve Building a channel partner program Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Developing an effective channel program requires taking a look at policies around recruiting, incentivizing and communicating with cloud partners. Continue Reading