New & Notable
Building a channel partner program News
February 01, 2019
Userful is courting channel partners to sell and deploy its AV-over-IP technology, contending integrators can wrap services around Userful software; other news from the week.
May 18, 2018
Security vendor FireEye has revamped pricing, expanded rebates and is looking to bolster FireEye partners with service opportunities around FireEye Helix; other news from the week.
May 01, 2018
Dell EMC partner companies can expect the IT vendor to work toward tighter partner-product portfolio alignment and faster deal registration over the course of 2018.
June 02, 2015
Tech startups featured at the MIT Sloan CIO Symposium's Innovation Showcase are developing channel marketing strategies at an early stage in their development.
Building a channel partner program Get Started
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An ISV (independent software vendor) makes and sells software products that run on one or more computer hardware or operating system (OS) platforms. Continue Reading
Symantec PartnerNet is web-based portal that was developed by security vendor Symantec to provide information, tools and benefits to its channel partner community. Continue Reading
Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead. Continue Reading
Evaluate Building a channel partner program Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Bigleaf, CloudZero, Rescale are among the early-stage companies investigating alliances with channel partners as they seek help with sales and support. Continue Reading
The growing market for IT services has compelled vendors such as Dell EMC and Cisco to rethink their traditional partner programs, which previously focused on reselling products. Continue Reading
Internal preparation is key to the successful launch of a vendor partner program. Learn some best practices for preparing your organization for the successful launch of a new vendor partner program. Continue Reading
Manage Building a channel partner program
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IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. Continue Reading
Problem Solve Building a channel partner program Issues
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Developing an effective channel program requires taking a look at policies around recruiting, incentivizing and communicating with cloud partners. Continue Reading