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Building a channel partner program News
March 19, 2020
The Swedish network services firm plans to tap channel companies, including master agents, to grow name recognition and enterprise accounts in the U.S. market.
December 17, 2019
In this Q&A, Kirsten Kliphouse, president of Google Cloud North America sales, discusses her top priorities and opportunities for channel partners in 2020.
December 06, 2019
Intel aims to make partner-to-partner collaboration easier with the launch of its Solutions Marketplace; other IT channel news from the week.
November 19, 2019
Cohesity and Pivot3 are revamping established channel partner programs, emphasizing ease-of-doing-business, expanded financial incentives and MDF funds.
Building a channel partner program Get Started
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A strong vendor-channel partnership is essential to sustained business success in IT, and channel partners have the leverage. Here are the essential steps to creating it. Continue Reading
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
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Cisco cited a significant shift toward the cloud and a decline in reselling. However, the company said resellers will remain important to its sales approach. Continue Reading
Software development, simplicity and platforms are among the current channel watchwords at Cisco. Partners share their views on the vendor's latest initiatives. Continue Reading
As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading
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As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
Problem Solve Building a channel partner program Issues
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Developing an effective channel program requires taking a look at policies around recruiting, incentivizing and communicating with cloud partners. Continue Reading