New & Notable
Building a channel partner program News
June 28, 2019
Eddie DeWolfe, who became Fidelis Cybersecurity's channel vice president earlier this month, said the company is pursuing a more focused and strategic approach with partners.
June 06, 2019
Crowd Machine is enlisting help from channel partners as it bids to differentiate itself in the growing no-code app development platform marketplace.
February 01, 2019
Userful is courting channel partners to sell and deploy its AV-over-IP technology, contending integrators can wrap services around Userful software; other news from the week.
May 18, 2018
Security vendor FireEye has revamped pricing, expanded rebates and is looking to bolster FireEye partners with service opportunities around FireEye Helix; other news from the week.
Building a channel partner program Get Started
Bring yourself up to speed with our introductory content
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
An ISV (independent software vendor) makes and sells software products that run on one or more computer hardware or operating system (OS) platforms. Continue Reading
Symantec PartnerNet is web-based portal that was developed by security vendor Symantec to provide information, tools and benefits to its channel partner community. Continue Reading
Evaluate Building a channel partner program Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Bigleaf, CloudZero, Rescale are among the early-stage companies investigating alliances with channel partners as they seek help with sales and support. Continue Reading
The growing market for IT services has compelled vendors such as Dell EMC and Cisco to rethink their traditional partner programs, which previously focused on reselling products. Continue Reading
Tech startups featured at the MIT Sloan CIO Symposium's Innovation Showcase are developing channel marketing strategies at an early stage in their development. Continue Reading
Manage Building a channel partner program
Learn to apply best practices and optimize your operations.
IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. Continue Reading
Problem Solve Building a channel partner program Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Developing an effective channel program requires taking a look at policies around recruiting, incentivizing and communicating with cloud partners. Continue Reading