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Selling VSM software: Customer priorities


Most desired features for VSM tools

Source:  TechTarget

While hypervisor makers such as Citrix and VMware offer basic VSM tools, many of them fall short. Third-party vendors have picked up the slack by delivering feature-rich tools. Which features are most important to customers who are evaluating VSM tools? According to the results of our survey, server availability monitoring is a much-wanted feature, selected by 68% of the survey respondents. Virtual servers play a critical role in your customers' business operations, so having a tool that will assist in reducing downtime and improving business continuity is undoubtedly of critical business importance. Inquiring into the effectiveness of your customers' monitoring methods may reveal a need for VSM tools that will help achieve their availability and performance goals.

The second most cited feature was systems and security management, selected by 50% of the survey's respondents. With all the benefits that it provides, virtualization introduces new security vulnerabilities that traditional management tools can't properly address. Discussing your customers' virtual assets and identifying a VSM tool capable of protecting those assets could be a compelling factor that drives the sales process.

Immediately following systems and security management was change and configuration management, at 49%.

In the next slide, find out what customers said were their top three criteria for choosing a virtualization systems management vendor.

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Which VSM tools would you recommend for server availability monitoring?
Server availability monitoring comes in handy as it captures customer’s business operations as it assists in reducing downtime as well as improves on continuity of the business. This tool allows for inquisitions by the user for effective customer monitoring as this assist in building integrity of the methods, their availability and implementation towards performance goals. It also considers security and systems management realizes the need for customer virtual assets identification tool to limit unwarranted access.