When it comes to choosing public cloud products, customers consider cost (cited by 48% of respondents) ahead of all other attributes. That's no doubt tied to the fact that cost savings is the top business driver of public cloud adoption. In choosing between multiple cloud service providers, you need to assess customers' expected use of providers' free cloud tiers (typically used just for testing purposes) and paid plans (which vary widely based on usage volume, contract length, region and other factors).
In our survey, the product's ability to meet respondents' security and compliance needs was next in line behind cloud cost, cited by about 42% of respondents, followed by the product's or service's performance.
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