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Cloud computing survey reveals buyer trends for 2014
Customer relationship management (CRM), collaboration software, human resources applications, data analytics and marketing software are the top SaaS applications – just what survey respondents said in 2012.
An increasingly mobile workforce and the need to react to business demands dynamically and scale easily contribute to CRM's consistent rank as the top SaaS app. Cloud-based CRM also helps smaller companies build their customer service technology without a large, expensive on-premises implementation.