Opinion

Opinion

• Selling to the LOB manager: Reseller, beware

  The fact that line of business managers are avoiding IT seems, at first blush, like a good thing for solution providers. But it carries many risks.  Continue Reading

• Market development funds challenge: The content marketing plan

  Marketing development funds aimed at content marketing could open the door to new leads, but vendors need to get throw their support behind the idea.  Continue Reading

• Three tips for becoming your customers' virtual CIO

  Among IT solution providers, virtual CIOs are often invited to their customers' management and business review meetings. Find out how to become one.  Continue Reading

• 'Fake' cloud partners jeopardize managed services model in 2013

  MSPAlliance CEO Charles Weaver outlines some challenges the managed services model faces in 2013, including regulation and deceptive cloud marketing.  Continue Reading

• It's time for a real accreditation process for cloud storage services

  Columnist Kevin McDonald calls for a cloud storage accreditation process, one that overcomes shortcomings in vendor certifications and IT audits.  Continue Reading

• Honest VARs and MSPs face problems with cloud storage services

  Cloud computing problems abound for VARs and MSPs looking to compete, says columnist Kevin McDonald. Find out what the problems with cloud storage are and what needs to be done to make things better.  Continue Reading