ThousandEyes Inc.'s newly opened London office marks a new beginning for the network and performance monitoring vendor and its partners, while setting the groundwork for broader European market expansion down the road.
That's the word from Alastair Winsey, the company's director of sales for EMEA. ThousandEyes, a company based in San Francisco, is looking to add IT solution providers to its channel partner program as it pushes its products into European markets. In addition to the U.K., the company plans to expand its presence in the Nordics and Benelux as well as France and Germany.
"Our channel program offers partners the opportunity to differentiate their managed service offerings by giving their customers expanded visibility into their networks," Winsey said. "We believe this adds strategic relevance and helps partners consult with their customers over network design and initiatives as well as offer them commercial benefits associated with our multi-year subscription model."
One of the company's first European partners is Qolcom Ltd., a British-based firm located in Berkshire that provides wireless and enterprise mobility management offerings. Keith Reading, managing director at Qolcom, said his company's go-to market strategy is focused on improving the user experience with mobility solutions that are delivered on cloud platforms.
"At the end of the day, organizations may have the best applications in the world but if access to cloud resources is affected, then business suffers," he explained. "Network management is a big part of this and the reason why we partner with ThousandEyes."
Toward greater visibility
ThousandEyes' network performance application monitoring software, which runs on a SaaS platform, creates greater visibility and identifies problems across the network, according to the company. The technology aims to help IT managers and network administrators collaborate on fixing problems and improving the network experience.
The company's partnership with Cisco, meanwhile, involves ThousandEyes enterprise agents being packaged with Cisco routers and a range of offerings around cloud solutions such as Office 365, Salesforce and Microsoft Azure. ThousandEyes enterprise agent software monitors internally hosted services, SaaS applications, VoiP traffic, and API connections within distributed networks located in environments such as branch offices, call centers and retail stores.
Winsey said as European companies such as those in the financial, retail and high-tech manufacturing sectors increasingly adopt cloud computing and expand their network infrastructure to manage their data, they'll need help installing network intelligence technology to help network teams take control of their application experience.
And that's where channel companies come in.
Winsey said Qolcom represents the kind of partner ThousandEyes is looking for in Europe -- a company that wants to become a true specialist in network intelligence and one that can bring a depth and breadth of understanding in how ThousandEyes' technology can bring benefits to customers.
"Like Qolcom, they need to want to create differentiated services compared to their competition and to become a strategic partner with their customers as they move into a cloud-centric world," Winsey said. "They should also be looking to maximize the opportunities created by the cloud ecosystem incorporating network companies like Cisco with cloud providers such as [Amazon Web Services] and Microsoft and their own unique software or services."