Big data market: MapR formalizes Converge Partner program

MapR Technologies is looking to build partnerships around its Converged Data Platform technology; more IT channel news from the week.

MapR Technologies Inc., the maker of the Converged Data Platform, has launched a partner program it hopes will extend its reach into the big data market.

The Converge Partner program seeks to formalize the company's relationships with a broad set of partners, namely system integrators (SIs), ISVs, distributors and resellers, as well as with its technology partners, which currently include SAP, Cisco and Microsoft. Through the program, MapR will offer technical and go-to-market resources to partners on an Affiliate, Preferred and Elite tier structure.

"We're really upping our game around what we can provide to our partners, specifically to help support their businesses and make a relationship with MapR that much more interesting," said Geneva Lake, vice president of worldwide alliances and channels at MapR, based in San Jose, Calif. Prior to joining MapR Technologies about three months ago, Lake worked at Oracle for about 15 years in sales, sales management and alliances.

Geneva Lake, vice president of worldwide alliances and channels at MapRGeneva Lake

She said the big data market is completely in its infancy, giving a competitive advantage to the company's MapR Converged Data Platform, which integrates file, database and event-streaming data into a single platform for storage, processing and analysis. "We get compared to our classic competitors, and we're really not competitors of theirs ... [It's] not an apples-to-apples comparison," Lake said.

According to Bill Peterson, senior director of field and partner marketing at MapR, the first maturity phase of the big data market is in the data lake. "I think this year and next year, we're looking at the year ... of the data lake -- the ability to combine all this data ... into one area, one lake, that everyone can get to." He cited multi-tenancy, data governance and security as important elements of data lake development.

MapR has had previous partnerships with ISVs, so one of the priorities of the new program is to ensure ISV partners can develop on the MapR platform, Lake said. To that end, partners can do product evaluation and testing to verify interoperability and certify their products.

She added that global and regional SI companies are also important to MapR, in part, because they tend to play an influential role in deals. "What we're seeing is that [SIs] can really build a practice around MapR, given that it's a broad solution that they can take to their customers," she said.

While MapR has a reseller model within the Converge Partner program, Lake said building a reseller channel is not necessarily a priority for the company at this time. She noted that MapR has a very robust direct sales team. "I would say most of our transactions will continue to go direct. Our resell business will grow over time as our volume grows."

IT channel news roundup for the week of June 20

Here's a look at highlights:

  • Behavioral attack detection vendor LightCyber completed a $20 million round of financing. Access Industries, based in New York, led the round through its Israeli technology investments entity, Claltech, as well as Cato Networks founder and CEO Shlomo Kramer. LightCyber plans to use the funding to grow sales and marketing globally.
  • Vaporstream, a private messaging app provider, has named Liz Lederer senior vice president of channel. Lederer will run Vaporstream's Connect Partner Program. The company also unveiled a partnership with LIFARS, an incident response, digital forensics and cybersecurity intelligence company. Under the alliance, LIFARS customers will be able to use Vaporstream for secure communication "during incident response, as well as during and after remediation," according to the company.

The Market Share is a weekly news roundup published on SearchITChannel every Friday.

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