Desktop as a service vendor IndependenceIT Inc. has expanded its public, private and hybrid cloud infrastructure options for partners by enhancing support for vCloud Air and vCloud Director on its Cloud Workspace Suite. Partners can now use its Cloud Workspace Suite to deploy single and multi-tenant virtual data centers (vDC) on vCloud Air.
"We created a suite of software that allows our partners to connect to any data center … any type of underlying hypervisor. We have a number of partners today who work in big public cloud vendors, and we felt that moving to vCloud Air was a natural extension of that," said Chip Buck, CTO and co-founder IndependenceIT, based in Allentown, Pa.
"Most of our partner deployments are already on VMware in either the secondary IaaS [infrastructure as a service] markets or in private data centers. So, this is a very straightforward way for us to extend another robust cloud platform for our partners to build on," he added.
Announced at VMWorld this week, the enhanced vCloud support on Cloud Workspace Suite was prompted by IndependenceIT's managed services provider (MSP) partners. "Some of our MSP partners, who are also VMware partners, had come to us and asked that we consider making this move," Buck said. "It didn't take a lot of prompting from them to go ahead and meet this need."
"Those who were looking for it were obviously quite pleased about [the announcement]," he said. "And the broader partner community is constantly looking for ways to trim their own costs or improve their service, as they're growing their business."
"Giving the partner community and the IT admins the choice and flexibility to deploy where they need to … is really the way the market is evolving," said Seth Bostock, CEO of IndependenceIT.
'Bring your own cloud'
The enhancements are part of IndependenceIT's "Bring your own cloud" deployment initiative, which aims to give partners the freedom to select from a variety of cloud infrastructure options. "Our focus is, 'Let's not lock people in. Let's give them flexibility across platforms,'" Bostock said.
Buck noted that the company has identified a growth pattern in partners that join IndependenceIT's ecosystem. He said partners will start with a single vDC that they will run with for three to six months. They then realize that it is in their best interest to add new data centers, so that they can bring the workloads "closer to the customer edge."
"The larger cloud providers, like Microsoft, Google and Amazon -- and now VMware -- who have their own geographically diverse and broadly dispersed data center options are really exciting, because that just gives [partners] a much broader field to play with," Buck said.
"It's very important that partners, as they grow and mature, and begin to expand their customer base, that they're able to select both geographically and cost-wise the appropriate underlying IaaS vendor to put the workload on," Buck explained. "Two years ago, there was less of a choice … and it's progressively getting more and more interesting. We have to stay ahead of that curve and give our partners the opportunity to leverage all of their different options."
IT channel news roundup from the week of Aug. 31
Here's a look at the channel news highlights from the week:
- Paessler AG, a network monitoring specialist based in Germany, redesigned its reseller program, offering an updated deal registration process, rewards for marketing activities and an improved certification program. The program has four tiers -- Bronze, Silver, Gold and Platinum -- with benefits that increase with each membership level. The company said it determines membership level based on marketing activities and sales volume, rather than strictly sales.
- Singapore Telecommunications Limited (Singtel) completed its acquisition of security company Trustwave. Now a standalone business unit within Singtel Group Enterprise, Trustwave will continue to be headquartered in Chicago and operate under the Trustwave brand.
- Connected Data expanded its Excelerate Partner Program to Europe. As part of the expansion, the vendor signed with U.K.-based distributor Commtech to offer Connected Data's Transporter file sync-and-share products to its partners in the U.K. and Ireland.
- SAP rolled out its redesigned SAP PartnerEdge program, which the company announced it had overhauled in July.
Blog: Google debuts reseller effort; AWS expanded managed services roster.