buchachon - Fotolia

Service provider security: Trend Micro, AVG target channel

Trend Micro and AVG Business are targeting partners with security products and channel programs; plus, other channel news.

Trend Micro Inc. and AVG Business are both making moves intended to bolster service provider security.

Trend Micro this week launched a channel initiative targeting cloud service providers. The Trend Micro Partner Program for Cloud Service Providers lets partners integrate their cloud offerings with the IT security company's Deep Security platform. Trend Micro offers Deep Security as a software product and on an as-a-service basis.

Partha Panda, Trend Micro's vice president, global channels and strategic alliances, said the company has maintained a service provider program, primarily for managed service providers, for some time. The cloud service provider program, he said, recognized "born-in-the-cloud partners as a distinct tier," he added.

Panda said cloud service providers layer their own services on top of the services of such cloud platform providers as Amazon Web Services and Microsoft Azure. The security component of such an offering needs to be fully integrated from the beginning, he noted.

"We can't do an add-on sale anymore," Panda said. "Security … can't be after the fact. It has to be baked into what the cloud service providers do."

In addition to security integration, the Trend Micro program provides consumption-based pricing, 24/7 support and product training, according to the company.

Cloud partners opting for Trend Micro's take on service provider security include Aquilent, Cloudnexa, Dedalus, Nordcloud and Smartronix. Overall, Trend Micro has about 30 cloud service providers in its program thus far. The company plans to sign more companies.

"This is an active recruitment phase, so we are constantly adding new partners globally," said Panda, who said he anticipates a rapid rise in the number of partners over the next few months to a year.

AVG: Service provider security and RMM

Security … can't be after the fact. It has tobe baked into what the cloud service providers do.
Partha PandaVice President, Global Channels and Strategic Alliances, Trend Micro

AVG Business, meanwhile, is readying its next wave of security and remote monitoring and management (RMM) product releases. The company plans to launch new versions of its business-class antivirus and other security products in late September and early October. The products will be available under a traditional software license and as a cloud-based offering.

Version 9.2 of AVG Managed Workplace is scheduled for availability in late September. The new version will support Mac OS X.  

"There are a lot of MSPs seeing more and more Macs being adopted among their end customers," said Francois Daumard, vice president, global channel sales, at AVG Business.

AVG Technologies opened its AVG Business division earlier this year to focus on channel sales of its security and RMM products.

"Our single route to market for AVG Business is through channel partners," Daumard said. "The role of the channel to promote and grow AVG Business is absolutely critical."

IT channel news roundup for the week of Aug. 10

Here's a look at the channel news highlights from this week:

IndependenceIT, a desktop as a service (DaaS) platform provider, expanded its partner program for independent software vendors (ISVs), MSPs and value-added resellers. New features include a two-tier partner ecosystem and professional service/technical support groups.

Also in the DaaS space, The Sixth Flag has signed a reseller deal with ePlus and has four additional reseller arrangements in the works, according to company co-founder and CEO Pete Kofod. The Sixth Flag, which released its DaaS offering in March, expects to do most of its business through channel partners.

Nimble Storage appointed Leonard Iventosch as vice president of worldwide channels at the flash storage vendor. Iventosch comes to Nimble following channel management roles at ExtraHop Networks, EMC, Isilon Systems, NetApp and Data General. Kristin Carnes, previously Nimble's global channel sales vice president, is leaving the company for other opportunities, according to a company spokeswoman.

In another personnel move, Nimble appointed Mike Munoz as vice president of worldwide alliances. Munoz returns to Nimble after a nine-month leave of absence; he was previously the company's vice president of worldwide sales.

SolarWinds N-able is rolling out a monthly series of webinars that make the company's partner content publicly available to the channel. The first webinar, Building a Successful MSP Program, is slated for Aug. 18.

Next Steps

Learn how to protect your MSP company against security risks

Read about the pros and cons of RMM software and integrated security

Dig Deeper on Channel partner program news