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Ping Identity adds partnership options to PingPartner Network

Ping Identity has redesigned its partner program to provide different partnership options. Also this week, Salesforce overhauled its ISV program; Kaspersky Labs bundled products with Acronis; and more.

Identity federation vendor Ping Identity has enhanced the PingPartner Network by adding three program options for different partner types: channel partners, managed service providers (MSPs) and alliance partners.

The first option, the Channel Program, offers differentiated levels of support and benefits, such as in-person pre-sales training, web-based training, certifications and competitive margins, based on Referral, Gold and Platinum membership levels.

The MSP Program is a single-tier program offering training for technical support, pre-sales and post-sale support, and implementation. MSPs are also provided resale and referral margins, a dedicated Ping Identity partner manager, and sales and marketing tools.

The third option, the Alliance Program, is for software-as-a-service (SaaS) providers and technology partners. The program offers training for sales and pre-sales and implementation, as well as referral margins, a dedicated account manager, testing environments, and access to sales and co-marketing investment.

"We've had the partner program in place for several years, but what we're finding is that there's a big demand for identity management," said Mike Kane, Ping Identity's director of business development.  "The market is really the fastest growing segment of the security market. The market's expected to reach $18.3 billion by 2019."

With a broad set of new partners reaching out to Ping Identity, the company decided to create "clearer expectations of what the partners should expect from Ping and what we expect from partners," Kane said. "Before, we had a broader partner program that didn't clearly state what our partners would receive for different types of investments." By creating the options for three partner types, Ping Identity was able to clarify the relationships, he said.

"Building out our partner network is essential for both [Ping and our partners] to … meet the needs of the enterprises around identity management. We're just finding that due to the explosion of mobile, as well as more and more enterprises moving their applications out to the public cloud … the market opportunity has grown dramatically and we need our partner's … help."

Ping Identity has also launched two online communities where partners can share best practices and have direct access to partner resources.

Salesforce redesigns partner program for ISVs

Salesforce has bolstered the Salesforce Partner Program for ISV Partners with new program offerings, a new program structure and more.

Like it had with its partner program for consulting partners in February, Salesforce added tiers to the independent software vendor (ISV) program, structuring it with Registered, Silver, Gold and Platinum membership levels. Membership level is based on annual revenue contribution to Salesforce, with the Platinum level applicable to partners delivering $1 million-plus in revenue annually.

Partner benefits will be differentiated according to the four tiers, Salesforce said. New benefits include additional licenses for Heroku and Desk.com, new marketing toolkits, improved online training and new technical content specific to ISVs.

Salesforce will also begin offering its ISV partners a standard revenue-sharing model, but for partners that already participate in this model, no changes will be made to their agreements.

Kaspersky Labs bundles products with Acronis

Kaspersky Labs has bundled its security products with Acronis backup services, combining the following:

  • Kaspersky Endpoint Security for Business and Acronis Backup Advanced
  • Kaspersky Security for Virtualization and Acronis Backup Virtual Edition
  • Kaspersky Small Office Security and Acronis Backup.

The bundled offerings are available exclusively to Ingram Micro's U.S. channel and optimized for both virtual and physical environments.

LogicNow changes Max Backup to per-device pricing

LogicNow has introduced its new pricing strategy for Max Backup, the company's disaster recovery offering available as part of its MSP and IT support platform. LogicNow will now charge Max Backup users on a per-device basis for both servers and workstations, instead of by data usage. For customers backing up small amounts of data, Max Backup will offer a flexible charging model based on data usage.

Tech Data launches marketing portal

Distributor Tech Data Corp. has unveiled a new marketing portal for its resellers, offering free access to customizable, automated marketing campaigns available through TDAgency, its in-house marketing services agency. Offered through the distributor's ResellerConnect marketing program, the portal provides data analysis and lead scoring, including identification of partners and markets, as well as CRM integration, campaign results analysis, and customized social media feeds.

Ingram Micro Mobility inks deal with BrightSky

Ingram Micro Mobility has signed an agreement with BrightSky to distribute its SimpliFi product, a 4G LTE plug-and-play wireless router intended for small and medium-sized businesses, business travelers and consumers. Ingram Micro Mobility will offer SimpliFi in the third quarter.

Zebra Technologies adds OneCare and Operational Visibility Services

This week, real-time visibility company Zebra Technologies Corp. introduced Zebra OneCare, a portfolio of support services to help streamline business processes, improve operational efficiency and reduce business costs, and Operational Visibility Services (OVS), a new managed service that partners can resell and rebrand. OVS provides visibility into Zebra mobile device asset performance and operational business performance.

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