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This week, hybrid storage vendor NexGen Storage promoted the Priority Partner Network, its channel program for resellers that it launched in January, and highlighted the new partner portal it unveiled last week.
Introduced following NexGen Storage's spin-out from SanDisk, the Priority Partner Network is a single-tiered program that provides a deal registration program, sales and marketing assistance, and service revenue opportunities. Through the new partner portal, partners can access automated deal management, marketing and sales tools, technical resources, and marketing programs.
The partner portal benefits NexGen Storage as well as partners by providing visibility into partners' portal activities, noted Nader Soudah, the company's recently appointed vice president of worldwide channels. "With the new portal, it's not only a huge benefit to those partners that are in the program, but it's given us an ability to see who's actually spending time investing and learning about NexGen, how long they're staying in the portal, [and] what documents and white papers they're reviewing," he said.
Soudah emphasized that NexGen Storage is fully committed to the channel and will sell its systems exclusively through its partners. "I'm happy to say the executive team at NexGen is all 100% committed to sticking to channel and only channel no matter where the deal is from a numbers standpoint," he said.
Soudah has spent a little more than a month with NexGen Storage and was in the U.K. this week visiting partners at IT Expo. In his new role, Soudah will be responsible for expanding channel sales, developing new partner alliances and managing the Priority Partner Network.
Tech Data signs with Barracuda, Blueforce Development
Distributor Tech Data Corp. has signed a distribution agreement with security and storage vendor Barracuda Networks. Under the agreement, Tech Data will offer Barracuda's complete portfolio of products to U.S.-based Tech Data partners. Barracuda's portfolio targets midmarket IT professionals and includes Barracuda Firewall, Spam Firewall, Web Filter, Backup, Message Archiver and CudaSign.
Tech Data also expanded its mobile and wireless software offerings through a deal with Blueforce Development Corp. this week. Tech Data will provide its U.S. channel with Blueforce's situational awareness software for national security, infrastructure protection, public safety and personal life safety markets.
Tech Data supports Intel managed security services program
U.S.-based managed service providers that qualify for the Intel Security Managed Services Specialization program can now access the program's features and tools through Tech Data. The distributor provides McAfee/Intel Security offerings and expertise through its StreamOne Solutions Store.
Quick Heal Technologies expands channel program to North America
India-based IT security vendor Quick Heal Technologies has launched its Quick Heal Authorized Solution Provider Program in North America. The partner program is built around Seqrite, a line of data security products that the company sells exclusively through the channel.
The program has Gold and Silver tiers with profit margins of up to 50%, as well as rebates, incentives, sales performance incentive funds, deal registration and deal protection. Quick Heal plans to introduce a channel loyalty program later this quarter.
Quick Heal said it is targeting its Seqrite line at organizations with five to 5,000 users and intends to focus on the state and local government and education markets.
GlobalSign rolls out enterprise reseller program
Identity services provider GlobalSign has rolled out the Enterprise Reseller Program, providing resellers with access to identity and access management and public key infrastructure services. Partners can take advantage of program resources for sales and marketing, training and technical support, and discounts and flexible licensing.
CompTIA appoints 20 channel execs to Partner Advisory Council
IT industry association CompTIA has named 20 executives from IT channel companies to the CompTIA Partner Advisory Council for the 2015-through-2016 term. The Partner Advisory Council gives CompTIA insight and perspective on channel-related issues.
This year, the council is focused on developing strategies and tools that aim to help partners assess their current business models and explore options that better align with the changing market conditions. The council is currently working on a video series about combining digital and traditional service offerings in a hybrid value-added reseller business model.
PartnerPath research revealed three areas to improve cloud partner management.