Security, networking and storage vendor Barracuda Networks has restructured and expanded the Barracuda partner program, adding updated reseller tools and an enhanced program for managed service providers (MSPs).
The Barracuda partner program previously had three tiers: Certified, Platinum and Diamond. Barracuda has now added a fourth tier, Premier, changing its program design to Registered, Authorized, Preferred and Premier. Minimum revenue requirements have been adjusted for each level: $5,000 for Regular, $30,000 for Authorized, $150,000 for Preferred, and $350,000 for Premiere partners. Minimum training requirements have been changed, as well.
"We wanted to make sure we provided more structure and opportunity for our high-growth partners. As we looked at our old program, we had a whole bunch of partners stacking up in the highest levels of our partner program, so it became unbalanced," said Chris Meyer, director of channel development at Barracuda. Barracuda partners in good standing will be enrolled in the new levels, according to the company. Barracuda will administer a grace period of six to eight months where partners in cooperation with the company can migrate to the new levels, Meyer added.
Benefits of the new Barracuda partner program include a deal registration program, which Barracuda has built out to cover more product models. Partners can also tap into increased discounts for certain product families, as well as an increased not-for-resale purchase limit to use towards technology within their internal networks and for training. The vendor is also offering expanded product training from Barracuda University.
Qualifying channel partners that provide managed services can now use Barracuda Backup for managed storage and Barracuda Next-Generation Firewall for managed security, according to the company. "We're seeing a lot of our partners shifting their persona from the traditional reseller to more of a system integrator, security consultant, and a managed services provider [persona]. Based on that shift in the industry and popular demand from our resellers, we've enhanced the MSP program," Meyer said.
SanDisk unveils enterprise reseller program
Flash storage vendor SanDisk has launched the global Enterprise Reseller Partner Program for the company's commercial business channel partners that sell select SanDisk hardware and software data center products.
The tiered program offers a variety of benefits, such as sales support and resources, advanced training, and financial incentives that include a deal registration program and a volume incentive rebate. Through the program's partner portal, SanDisk partners can access a range of customized tools and resources. Partners have opportunities to receive marketing development funds, as well.
Cloud Sherpas launches managed services group
Cloud services vendor Cloud Sherpas has introduced its Managed Services group to support customers using Salesforce, Google for Work and ServiceNow.
The service offerings include proactive planning through access to a Cloud Sherpas Customer Success Manager, weekly reviews and detailed reporting and statistics; advice and consultancy; and technical support. Cloud Sherpas will also offer architecture support, such as business planning and development, general management, methodology, quality assurance, workforce management, supervision and mentoring, and access to Cloud Sherpa's team of technical architects.
Naverisk bought by ECi Software Solutions
Ingram Micro launches Preferred App Dev Network
Distributor Ingram Micro has introduced the Ingram Micro Preferred App Dev Network, a new professional services offering. The Preferred App Dev Network connects channel partners to qualified network providers with IT and solution development, integration, and migration capabilities across technologies, products and platforms, including cloud, big data and mobility.
The new offering is available to partners in the U.S. and Canada and bases pricing on statement of work from application developer providers.
Violin Memory and Arrow sign distribution deal
Flash storage vendor Violin Memory has signed a North American distribution agreement with Arrow Electronics. Under the agreement, Arrow will provide its resellers with Violin's flash storage platform, portfolio of all-flash products and enterprise data services.
Egenera introduces Xterity multi-cloud service
Converged infrastructure and cloud management software vendor Egenera this week released Xterity, a multi-cloud service for managed service providers and traditional resellers.
Built on the Egenera Cloud Suite platform, Xterity gives MSPs and resellers the ability to design, price and manage multi-tier and multi-cloud application environments for their customers. It also offers business and service management features that resellers can use to manage their commercial engagement with customers.
AWS Partner Network expands competencies
Amazon has expanded the competencies available to its AWS Partner Network (APN) partners to include APN Competencies for healthcare and digital media.
The APN Healthcare Competency is open to partners capable in building technologies for healthcare payers and providers that store, process, transmit, analyze and secure patient information. The APN Digital Media Competency is available to partners with a demonstrated ability to deliver technology that helps with the creation, management and distribution of digital content.
Qumulo appoints new channel chief
Storage vendor Qumulo has named Mark Bennetts as its new vice president of worldwide sales and partners. In his new role, Bennetts is charged with leading the company's sales organization, growing its channel partner community, and increasing revenue and customers.
Also this week, Informatica partners assessed the impact of the leveraged buyout