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Lenovo Service Provider Program pushes into cloud, MSP markets

With the launch of the Service Provider Program, Lenovo aims to expand its x86 server business into cloud and managed services provider markets.

Spurred by its acquisition of IBM's System X business and goal to expand its server business into new markets, Lenovo today launched the Lenovo Service Provider Program, the first of its kind for cloud and managed services providers.

Citing that the cloud and managed service providers (MSP) markets represent a multibillion-dollar opportunity for service providers in the United States, Mark McInnis, managing director for cloud and managed service providers in North America at Lenovo, said that with the launch of this new program, Lenovo is trying to create a community of MSPs that find compelling value in doing business through Lenovo compute, networking and storage offerings.

"This is a brand-new program developed from the ground up that will allow us the opportunity to go out and attack and be successful in this critical segment of the x86 server market," he said. Lenovo has put together a dedicated sales team of 18 people to help with this initiative.

The new program offers service providers financial incentives, specifically:

  • Partners can access Lenovo products from distributors at dedicated pricing.
  • Partners can get deferred pricing for up to 120 days in the United States as part of the vendor's Kickstart program.
  • Lenovo will offer dedicated Express and FlexPac solutions along with special rate incentives on Enterprise Solutions services to enable rapid infrastructure deployments. The FlexPac is a converged infrastructure offering, and Express solutions are servers that are stocked at distributors for quick shipment, according to Lenovo.
  • Lenovo will offer partners several options for product acquisition: outright purchase; deferred payment; and a consumption-based pricing model that Lenovo refers to as Rent & Grow. Lenovo also offers a trade-in program for eligible products.
  • Partners can earn business development funds, as a percentage of purchases, which can be used toward certifications, marketing campaigns, webinars or other activities to grow their businesses.

While the Lenovo Service Provider Program is aimed at new service provider partners, hardware resellers that participate in the Lenovo Partner Network are also eligible, with the right credentials, to sign up for the Lenovo Service Provider Program.

Last October, Lenovo was received the MSPAlliance's MSPWorld Cup Award for the best managed service product. Announced at the organization's Fall MSPWorld Conference in Las Vegas, the MSPWorld Cup recognizes companies that have demonstrated consistent efforts to advance the cause of cloud and MSPs by providing cutting-edge technologies, services and products to the IT channel.

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