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Centrify adds MSP program for cloud identity offerings

In channel news this week, Centrify unveiled an MSP partner program; ExtraHop appointed a new chief to bolster its channel; Asigra enhanced its certification program; and more.

Unified identity management vendor Centrify Corp. has introduced a new managed services provider (MSP) channel program, as well as MSP-specific product enhancements.

The new MSP program augments the existing Centrify Channel Partner Network and allows MSPs to offer cloud identity to their customers, the vendor said. With the vendor's new product enhancements, service providers can use Centrify's identity as a service (IDaaS) technology to address their customers' needs for single sign-on to software-as-a-service apps; multi-factor authentication; user provisioning; enterprise mobility management; and access to on-premises applications that do not require VPN, such as SharePoint. Modifications to the Centrify User Suite allow MSPs to create and manage private tenants for their customers from a single-pane-of-glass view. 

ExtraHop Networks' new VP looks for channel growth

Real-time wire data analytics vendor ExtraHop Networks has named Leonard Iventosch as its vice president of global channels this week. Iventosch, who has more than 25 years of experience driving multinational channel strategy for technology companies, joins ExtraHop's leadership team shortly after former F5 CIO John Matthews stepped into the role of ExtraHop's CIO.

As vice president of global sales, Iventosch will lead ExtraHop's channel sales team as the vendor looks to expand its relationships in North America and globally. With the foundation of their partner program established with about 50 partners,  ExtraHop's next step is to develop stronger relevance to the channel. "We're not big enough yet to be tremendously important to a lot of partners," he said, but added he believes this is going to soon change.

"We're creating awareness and creating demand, because, to have a successful channel, I think a direct sales force has to create demand and awareness. And I think we've done that now, so we're at a stage where we can throw some fuel on the fire and start to tee up some partners that can become really important for us."

Iventosch said ExtraHop is interested in large national and regional partners with strong account control and a broad portfolio of technology products. In the next year, the company plans to build out its channel program and develop its market development funds (MDF), sales and technical programs, and vertical marketing. He said he would also like to develop professional services practices this year for partners to wrap around their ExtraHop sales.

Asigra redesigns certification program for MSPs

Cloud backup provider Asigra Inc. has enhanced its product training and certification program for managed services providers.

Enhancements of Asigra's program include training led by an in-class or virtual instructor; e-learning for Asigra partners and customers; pre-sales training; and new certifications, including Asigra Certified Engineer (ACE), Asigra Certified Professional (ACP) and Assigra Certified Associate (ACA). The program will also provide free support for ACE-certified partners, as well as per-support ticket pricing.

Gigamon unwraps reseller program

Traffic visibility vendor Gigamon has unveiled the Gigamon Partner Program, a global partner program for value-added resellers (VAR). Features of the new program include incentives and financial benefits, sales and technical certifications, sales enablement tools, and access to marketing resources. The program also offers expanded market development funds and support for joint marketing initiatives.

SMB software provider Exact introduces new partner program

SMB business software provider Exact has launched the new Exact Macola Unity Partner Program for VARs and solution providers. The partner program has two tiers -- Silver and Gold; offers commissions on maintenance, support sales and renewals; access to qualified leads, deal registration, market development funds and a new partner portal; and training and technical enablement. The program also will provide customized marketing support through direct engagement with the Exact marketing team.

Avnet joins OpenPower Foundation

Distributor Avnet Inc. has joined IBM's OpenPower Foundation, an open development alliance based on IBM's Power microprocessor architecture.

As an OpenPower member, Avnet said it will help its partners and customers build customized server, networking and storage hardware products suited to the Power architecture. Avnet will also provide channel distribution and integration services for OpenPower-compatible offerings.

Next Steps

Citrix made several announcements at it second-annual Citrix Summit held in Las Vegas this week, including the introduction of new specializations and field sales collaboration rules. On Day 2 of the Summit, Citrix said it is positioning NetScaler opportunities for its pure-play networking partners.

When making your travel plans for 2015, make sure you check in with our channel-focused events calendar.

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