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IronKey revamps program; Netsocket expands its Virtual Partner Program

IronKey by Imation launches its new channel program, adding a Platinum tier for partners with Microsoft certifications; Netsocket broadens its Virtual Partner Program to include software developers; more news.

Global data storage and information security company Imation Corp. this week officially launched its revamped IronKey by Imation channel program. The new partner program consolidates IronKey by Imation's previous programs and targets mobile workspace opportunities. According to the company, the program will allow security resellers and Microsoft Certified Partners in North America to better sell the family of IronKey Workspace PC on a Stick products for Window 8.1's Windows To Go feature.

IronKey by Imation's new mobile workspace offerings provide employees and contractors a portable Windows 8.1 corporate image in addition to a secure way to support BYOD (bring your own device). When compared with the cost of maintaining laptops, savings can be as high as 90%, the company said.

IronKey by Imation said it has added a new Platinum tier to its partner program structure. Previously, the partner program had Silver and Gold tiers. "The Platinum program is focused on partner relationships with the Microsoft competency, so it's targeting this Windows To Go avenue that we're taking the [IronKey Workspace] product group down," said Eric Krauss, director of channel sales and business development at IronKey by Imation. "So the partners that are or will be part of that group will have some type of a [Microsoft] competency, either in devices and deployment or management and virtualization."

Enhancements to the program include recurring revenue from license and maintenance renewals year after year with the partner of record; a deal registration program open to both Gold and Platinum partners; training in a variety of formats, including webinars, lunch and learns, one-on-one sessions, regional events and online courses; joint sales opportunities; an improved IronKey Partner Portal, which features lead tracking, partner news and archives, sales and marketing support programs, training and certification information, technical support resources, and a resource library; and email- and web-based partner communication tools and information resources.

"Additionally, we've also restructured our sales teams to better align in support of our partner communities," Krauss said. "So our inside sales team is now targeted at working more proactively with the channel. Historically, they worked on their own closed opportunities and then funneled them back to the channel. But everyone from inside sales to field sales to the channel sales teams to our [field sales engineers] are now targeted to engage the channel earlier and more often, so we can uncover more opportunities and help the partners close those opportunities a little faster."

IronKey by Imation said it will feature its program and products at Booth 621 at the Microsoft Worldwide Partner Conference 2014 in Washington, D.C. next week.

Netsocket extends Virtual Partner Program to technology partners

Software-defined networking vendor Netsocket has officially launched its Virtual Partner Program for software developers. The partner program now serves both channel and software developers who work with Netsocket to deliver virtualized networking technology for small and medium-sized businesses (SMBs) and enterprise branch offices, the company said.

Designed for managed service providers (MSPs) providing cloud-based IT services to their SMB and enterprise customers, Netsocket's Virtual Edge product delivers cloud-based, automated service creation, delivery, management and orchestration in addition to a suite of virtualized applications called vApps, the company said. Netsocket offers value-added resellers (VARs) and MSPs who service SMB LAN/WAN multisite and remote office deployments the ability to deliver managed- edge networking and automated application delivery capabilities to distributed environments.

Netsocket said it has expanded its application offerings to include a variety of third-party applications for the Virtual Edge, allowing the company to deliver new virtualized services to its service provider customers that MSPs can subsequently offer their customers.

Benefits for independent software vendors include market awareness, as Netsocket said it will promote the application and its value proposition to its MSP customers and the industry at large through its marketing and lead generations programs. Enterprise customer awareness is another benefit, as Netsocket's channel partner network will promote vApps as part of their service catalog to their SMB and enterprise customers.

Tech Data signs U.S. deal will Cisco Meraki

Distributor Tech Data Corp. this week signed a U.S. distribution agreement with Cisco's Cloud Networking Group that provides Tech Data solution providers access to Cisco Meraki's suite of cloud and managed services. The partnership is a strategic addition to the Cisco Software as a Service (SaaS) and Infrastructure as a Service (IaaS) portfolio, the distributor said.

Cisco Meraki provides a cloud-managed edge and branch networking portfolio, said Tech Data, including a line of wireless, switching, security, WAN optimization and mobile device management products.

The distributor will incorporate Cisco Meraki into its go-to-market and enablement strategy through Tech Data's Momentum, where partners will have access to marketing campaigns, lead generation, case studies and playbooks to use as selling tools to introduce Cisco Meraki into their practice. Additionally, Tech Data also provides partners with one-on-one Cisco Meraki sales enablement training.

Cisco's cloud solutions are now available through Tech Data's Cisco Solutions Group within the Advanced Infrastructure Solutions division.

Synology launches Silver Certificate Program

Network-attached storage services company Synology this week introduced the Silver Certificate program for its resellers in North America.

The certification, which can be completed online, provides new tools and sales and product training on Synology's DiskStation Manager OS (DSM 5.0). Partners who achieve certification gain access to exclusive sales leads and increased marketing exposure on the Synology website.

Lifesize release Lifesize Cloud

Video conferencing company Lifesize, a division of Logitech, yesterday announced the global availability of Lifesize Cloud through its worldwide network of channel partners.

Lifesize Cloud videoconferencing service, which was introduced in May in North America and the European Union, features a tool for a shared internal company directory, full interoperability and a flexible subscription plan for all sizes of teams and budgets. The company said that annual subscription plans for Lifesize Cloud start at $25 per user, per month and international price lists are available through a Lifesize Worldwide Partner Network partner. Lifesize is also offering a free 14-day trial on its website.

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