Hewlett-Packard Co. today introduced a set of four S900 Series Multifunction Printers (MFPs) that for HP channel partners represents a new solution-selling and a services-oriented business opportunity, as well as a stickier connection with its customers. The product announcement was made at HP Discover 2013 in Barcelona.
Designed to meet the needs of high-volume printing and copy customers, the HP S900 Series MFP lineup includes the three color MFPs (the HP Color MFP S951dn, HP Color MFP S962dn and the HP Color MFP S970dn) and one monochrome device (the HP MFP S956dn).
The new series of HP MFP devices will be delivered as part of HP Managed Print Services (MPS) and HP Partner MPS agreements, according to the vendor.
In an interview with SearchITChannel in September, Scott Dunsire, HP Printing and Personal Systems (PPS) Group channel chief, called managed print services one of the big opportunities for HP partners.
"This new series of devices offers management capabilities and controls that allow partners -- with these tools -- to offer their customers a single-vendor solution with unparalleled control and management in a way they haven't been able to do in the past," said Page Murray, vice president of worldwide channel marketing at HP.
They also provide a route for HP channel partners to move away from low-margin box selling, he added. These new top-of-the-line MFPs augment HP's current product lineup, offering customers lower cost per page and faster production in high-end departments and/or low-end, light-production environments.
The S900 Series MFPs are also designed to sync with what the vendor refers to as the new style of computing within HP -- that is, cloud, big data, mobility and security -- said David Laing, director of innovation for HP's LaserJet business.
The HP MFP devices include popular HP security, mobility and monitory solutions such as HP Web Jetadmin, HP Remote Monitoring, Access Control and HP Universal Print Driver; and Workflow Optimization solutions such as HP Capture and Route and HP Flow CM Professional.
While sophisticated devices like the new MFPs are complex to service, partners of HP's MPS program can add these devices to their offerings and let HP service the devices. "The fact that HP does the service allows partners to compete on price and service with copier dealers down the street," Murray said.
The current product announcement comes on the heels of the recent introduction of the HP LaserJet Enterprise M800 Series and an October announcement of a dozen new devices that represented the largest upgrade to HP's commercial printers in a decade, according to the company.
The S900 Series MFPs will ship around the first of February 2014 in nine countries, including the U.S., most of Northern Europe and Australia. HP will expand product rollout to other locations over time.