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Dell PartnerDirect updates top May news

The evolution of the Dell PartnerDirect program and its new Premier tier, as well as Attachmate’s Novell plans intrigued readers in May.

The Dell PartnerDirect program has progressed in the eyes of many Dell partners since its inception in 2007, and the addition of the new Premier tier was big news for VARs in May. Readers were also interested in what Attachmate says it plans to do with Novell (and what users think will actually happen). These are the five most popular stories from May 2011.

1: Dell killing partners … with kindness 
Dell, once a pariah to most channel partners, is earning kudos for better communication with partners, simpler deal registration and avoidance of channel conflict. Some partners especially laud the PC maker’s acquisitions of channel favorites EqualLogic and Compellent Technologies as major improvements to the PartnerDirect program.

2: Attachmate plots new future for Novell 
Attachmate has a plan in place for Novell that has garnered mixed reactions from users. CEO Jeff Hawn pledged continuity and support for SUSE Linux and NetWare, and while some believe Attachmate will continue to use Novell products, Novell’s layoffs created uncertainty for others. Attachmate is now broken down into four separate business components: Attachmate, NetIQ, Novell and SUSE.

3: Dell Premier partners to get stronger deal protection
Dell bolstered its PartnerDirect program in May with the addition of a Premier partner level that it hopes will spur top VARs  to differentiate themselves. . Partners who meet the Dell Premier level requirements can register unlimited deals and protect them for 180 days and get an additional 2% rebate on qualified products.

4: Citrix automates DaaS to make VDI more accessible
Neither virtual desktop infrastructures nor  cloud computing are easy sales for VARs, but some partners see channel value in Citrix’s new Desktop as a Service (DaaS) offerings. The Citrix Service Provider Automation Pack for XenApp 6 could appeal to SMBs that can’t pony up the cash for normal, on-premises VDI and to some VARs that need specialized apps.

5: Autodesk ups ante with partner specializations, software suites
Autodesk’s partner program changes generated concern among legacy partners that anticipate a higher cost of entry and worry about this new emphasis on specialization over products by the CAD/CAM software leader.   

Check out the most-read stories for April 2011.

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