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HP: All about APC 2011

Check out all the news and blogs from the Hewlett-Packard Americas Partner Conference 2011, including the first up-close-and-personal peek at new CEO Leo Apotheker.

Hewlett-Packard Americas Partner Conference 2011 drew more than 1,000 HP VARs and integrators to Las Vegas for their first up-close-and-personal peek at new CEO Leo Apotheker, updates on the HP TouchPad, cloud partner programs and more. Check out all the news on


Smart VARs don’t ignore managed print services
As business users get more dependent on smart phones and tablets, the ability to print remotely will become even more important.  That demand, along with cloud computing efforts like HP’s ePrint could, in turn, boost demand for managed print services (MPS), several APC attendees told Such services, paid for on a monthly basis, allow the provider to significantly cut customers’ printing costs by slashing excess printers and capitalizing on multi-function printers.

HP TouchPad seeks to exploit iPad Achilles' heel
Several VARs at the show—even those toting iPads—said HP can make hay with its TouchPad/WebOS  tandem provided that it (A) gets the products out the door this summer as promised and (B) convinces business users that WebOS is more open than Apple’s iOS and more locked down  than Android, which is being fragmented by the various carriers.  One attendee said Android is in danger of becoming irrelevant because all the carriers are tweaking it and locking it down.

HP APC: Leo's here, how'd he do? (Channel Marker)
This year’s APC served as Hewlett-Packard CEO Leo Apotheker’s coming out party to the bulk of the company’s VAR and integrator partners. And they were chomping at the bit to see what Mark Hurd’s successor had to say after a couple of uncertain months of speculation.

Top Ten Takeaways from HP APC (Channel Marker)
What were the top HP APC messages (sanctioned and not) out of the Hewlett-Packard partner conference? Some might surprise you.


Cloud, software push puts HP at odds with Microsoft
After months of near silence, HP CEO Leo Apotheker broadly outlined his new vision of Hewlett-Packard as a software and cloud computing company. His plans to offer an HP-built cloud infrastructure and apps store caused partners to wonder about HP’s long-time partnership with Microsoft, which is doing the same thing.

Looks like Leo will show at HP APC (Channel Marker)
Former SAP CEO Leo Apotheker was the HP board’s surprise pick to lead the company. He was hired in October and promptly disappeared in the face of an Oracle subpoena. That led some to wonder if Apotheker would show at APC.

HP VARs wary of Apotheker's cloud vision
Early channel reaction to HP’s new software-and-cloud strategy was mixed. Most VARs withheld judgment, waiting for more info to come at APC.

Hewlett-Packard SMB Central courts smaller VARs with new portal, MDF 
A new HP SMB Central portal aims to give partners easy access to products for small and medium-sized businesses. The portal resources are available to HP PartnerOne members as well as small VARs that are not part of the program.

HP Partner Wish List (Channel Marker)
With the big APC show in Vegas on the horizon, here’s a quick list of what VARs want to see and hear from Hewlett-Packard.

Adrian Jones surfaces at Oracle
Adrian Jones, the former HP executive credited with building the PartnerOne program before leaving the company somewhat mysteriously, showed up at (gasp!) Oracle!

Adrian Jones leaves HP 
The former HP channel chief Adrian Jones departed in February sparking partner speculation about his mysterious destination. Jones followed Randy Runk, another Mark Hurd-era HP exec, out the door as the Leo Apotheker-era executive shuffle continued.

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