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Citrix backs Microsoft App-V, sends VARs mixed messages

VARs may be scratching their heads as Citrix promotes the use of Microsoft App-V. Amazon Consulting's PartnerAlliances acquisition will strengthen its channel service capabilities.

Systems Channel News Roundup for the week of Nov. 15-19, 2010.

Application streaming rival Citrix champions Microsoft App-V
Microsoft App-V has clearly become the first choice for application streaming, and you can include supposed competitor Citrix Systems as an App-V fan as well.

Citrix is sending out mixed signals to application virtualization customers as the company appears to support, and even encourage, using App-V in Citrix's XenApp 6. Some market experts think this endorsement for App-V spells the end of Citrix's work with advancing application-streaming technology, but the company says that it will continue to work on its native technologies.

Citrix said it plans to update XenApp and XenDesktop in 2011 and maintains that solution providers may be interested in Citrix app streaming and App-V because both they can run both products concurrently, according to

VMware says that it will continue to develop ThinApp, despite its inability to support 64-bit applications, to augment its desktop virtualization offerings.

Amazon Consulting strengthens channel ties with PartnerAlliances acquisition
Amazon Consulting LLC made a strong push in the channel last week when it acquired PartnerAlliances. The company says this deal will help improve its alliance services and help create more long-term business opportunities.

PartnerAlliances offers tools such as Alliance Life Cycle Tracker to track and monitor a client's alliance relationship and can help Amazon Consulting in areas such as benchmarking and governance programs. The Alliance Life Cycle Tracker will become incorporated into Amazon Consulting's PartnerPath automation program..

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