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Partner support for Hyper-V slowly increasing

More ISVs are starting to support Microsoft Hyper-V. Many users think partner support is the last piece of the puzzle for widespread Hyper-V adoption.

Systems Channel News Roundup for the week of July 19-23, 2010.

Hyper-V garnering more partner support among ISVs

Independent software vendor (ISV) support for Hyper-V is gradually gaining steam in the virtualization market.

Microsoft may be seeing more partner support thanks to the uneasy relationship between VMware Inc. and some of its partners, because VMware is developing more tools in-house and creating some conflict, according to A few experts, however, said the complexity of writing Microsoft application programming interfaces may deter some partners from supporting Hyper-V.

Some users say Hyper-V doesn't require third-party tools because of the management capabilities that Systems Center Operations Manager and Systems Center Virtual Machine Manager provide. But others say they may need third-party management tools to deal with issues such as storage growth.

Microsoft to offer partners extra virtualization perks

Starting in October, Microsoft partners will get a 20% bonus for registering new virtualization deals, according to eChannelLine.

Ross Brown, Microsoft's vice president of worldwide partner sales, announced that new incentive as part of his 2011 priorities during last week's Worldwide Partner Conference in Washington, D.C. There will also be partner bonuses for selling the Windows Optimized Desktop bundle, Brown said.

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