VAR business tips: Sealing the deal with CFOs

A VAR business is not immune to a bad economy, but this podcast will show how they can sell to CFOs and overcome obstacles that hinder IT project approvals.

A tough economy and tight budgets have made it extremely challenging for a VAR business to succeed. Listen to Logicalis CFO Greg Baker talk about how VARs can better market themselves and their services to company CFOs and overcome obstacles to IT deal completion.

In this podcast, you'll learn about the importance of not only talking about technologies when trying to win business deals, but also the best ways to demonstrate a project's payoffs. You'll find out who is involved in the decision-making process in enterprises and small and medium-sized businesses, and you'll discover how to speak their language.

Listen to the podcast here.

Logicalis CFO Greg Baker on VAR business deals

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