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Enterprise video takes off; other IT channel news

Enterprise video in the spotlight with Tandberg deal and VBrick news; SpringSource boss talks VMware rationale.

IT channel news in brief for Oct. 4, 2009

Enterprise video in the spotlight with Tandberg deal, VBrick news

Enterprise video received a lot of attention last week with news of Cisco Systems' planned $3 billion buyout of Tandberg.

Tandberg, a leader in video conferencing, will augment Cisco's high-end telepresence business, according to experts.

Meanwhile, VBrick Systems, a pioneer in business video systems, launched VBrick Enterprise Media System (VEMS), a turnkey hardware/software combination that distributes live or on-demand streamed video to even the biggest companies.

"The advantage to VEMS is the scale it brings and its ability to integrate rich media, but especially its' ability to synchronize video and PowerPoint and other visual aids," said John Hall, vice president of sales and marketing for LTI DataComm, a Sterling, Va., integrator and VBrick partner that specializes in government account work.

VEMS will integrate with IBM's Sametime, Tandberg Content Server and Polycom RSS unified communications if needed. Pricing starts at about $15,000 for an entry-level implementation and ranges up to several hundreds of thousands of dollars.

The 11-year old company built its business on hardware. Now, VBrick, like other hardware players, knows that's getting commoditized and is layering on management and other software atop the hardware, said Dan Rayburn, principal analyst with Frost & Sullivan and expert on digital media.

The Wallingford, Conn.-based VBrick offers everything in the video ecosystem except the cameras and the displays, said John Shaw, executive vice president of marketing and business operations. The company competes with Cisco in IP video but also partners with Cisco in other aspects of the field.

IP-based video is a big seller in education and government accounts and in other large organizations that use it for everything from human resources orientations to executive broadcasts.

SpringSource boss talks VMware rationale

VMware's acquisition of SpringSource will help make virtualization application-aware and make applications virtualization-aware, according to Rod Johnson, the former SpringSource CEO.

"It would be very beneficial if -- instead of trying to figure things out -- the application could actually communicate with the virtualization layer and know more about what kind of load it's experiencing, the kind of topology that it's running in, and perhaps what some potential strategies of optimization might be," Johnson said.

Johnson, who is staying on with VMware, talked to about why the VMware/SpringSource combo makes sense.

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