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VMware launches View 4.0 beta; other headlines

VMware launches View 4.0 with Teradici PCoIP / EnterpriseDB tempts Oracle customers with 'bailout program' / IT customers claim experience trumps money.

IT channel news for August 7, 2009

VMware launches View 4.0 with Teradici PCoIP

The private beta for VMware's View 4.0, a software-only implementation of Teradici Corp.'s PC-over-IP remote protocol, is now available.

VMware Inc. began developing View 4.0 as a potential replacement for Microsoft's Remote Desktop Protocol, which was released in 2007.

Currently, the Teradici technology only works with dedicated graphic adapters that must be installed on the machine supporting the virtual desktops, according to

EnterpriseDB tempts Oracle customers with 'bailout program'

Open source vendor EnterpriseDB is attempting to attract Oracle's customers by promoting its Oracle Migration Assessment program and Postgres Plus Advanced Server.

The program was created as a rescue vehicle for Oracle customers that are struggling with price increases on Oracle's database modules. The prices on select database modules from Oracle have raised as much as 40%, according to

With the Oracle Migration Assessment program, customers can migrate applications running on Oracle databases to Postgres, an open source database with a built-in compatibility layer for Oracle. EnterpriseDB also guarantees that IT shops won't receive any disruptions during the migration process.

Customers say experience outranks money

A customer experience survey conducted by Strativity Group found that even in the current recession, consumers are willing to spend more money for exceptional service.

The survey collected data from nearly 2,000 North American consumers and revealed that 40% of loyal customers are willing to pay an extra 10% or more for services that exceed their expectations, according to

The results also indicated that loyal customers are almost three times as likely to stay with the same service provider for another 10 years in comparison to unsatisfied customers.

Check out Wednesday's IT channel news in brief.

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