The Cisco channel is transforming. Long gone are the days of routing and switching resellers. Enter Cisco's era of architectural plays, collaboration, data center strategy, and borderless networks. Cisco partners are now integrators and services providers that sell the gamut from switching and routing to a full data center portfolio, cloud computing and managed services.
At the Cisco Partner Summit 2009 in Boston, Cisco executives laid out opportunities for partners in all of these areas. Our editors hit the Cisco Partner Summit with their video cameras to find out what partners are facing in the coming year.
Cisco channel game plan for expanding its data center footprint
At Cisco Partner Summit, Cisco revealed its game plan for expanding its channel partners' role in selling Cisco data center products. At the center of the plan is the Unified Computing System (UCS), Cisco's server product line.
McCool identifies $20 billion opportunity for Cisco in data centers
John McCool, Cisco's vice president and general manage of data center, switching and services group, said Cisco has expanded its potential market to about $20 billion in the data center.
Chambers demos TelePresence during keynote
In this video, John Chambers presents a demonstration of the company's TelePresence solution. A TelePresence setup is displayed on the screen, while Chambers speaks with the Cisco business video demo center in San Jose. This portion of the demo showed off the potential for use of TelePresence with video surveillance and digital signage in a healthcare organization.
Cisco's new data center virtualization certifications
At Cisco Partner Summit 2009's Wednesday news conference, Jeanne Beliveau-Dunn, General Manager for Learning@cisco, announced Cisco's new data center virtualization certifications: The Data Center Unified Computing Design specialization for data center architects, and the Data Center Unified Computing Support specialization for data center engineers.
Padmasree Warrior talks Cisco data center strategy partner opportunities
Cisco CTO Padmasree Warrior addressed members of the press today at the Cisco Partner Summit 2009, where she introduced some of Cisco's data center opportunities for partners.
According to Warrior, Cisco has been hearing very positive feedback from its customers concerning the data center market. In a recent Goldman Sachs survey of 100 IT executives from Fortune 1000 companies, two-thirds of those surveyed reported that they expected an increased presence of Cisco servers in their data centers over the next two to three years.
Cisco announces shift to architectural plays
At the Cisco Partner Summit keynote on Tuesday, the company announced that it will align all of Cisco's sales force under three multibillion-dollar architectural plays. Keith Goodwin, senior vice president of worldwide channels, said that by shifting from a focus on advanced technologies to a focus on architectural plays, Cisco enables partners to move from having a technology conversation to having a business dialogue with their customers.
Cisco's Navigate to Accelerate channel partner program
At Cisco Partner Summit 2009, Cisco's senior director of unified communications and "Navigate to Accelerate" spokesperson Richard McLeod discusses what's new and what the program means for Cisco channel partners.
Cisco Partner Summit 2009: Goodwin keynote emphasizes collaboration, video
In this video from the Cisco Partner Summit 2009 in Boston, SearchNetworkingChannel.com associate editor Elaine Hom provides an overview of the morning keynote by Keith Goodwin, senior vice president of worldwide channels.