Have you ever wanted to know what potential clients were thinking, or what they are really looking for from you? Well, we asked them. We recently surveyed 600 TechTarget readers -- your potential IT clients -- about how they use value-added resellers (VARs) and vendors. We learned more about what clients expect from you in terms of technical know-how and expertise, we found out what's important to clients when they evaluate and select a VAR, and we discovered details about your potential client's spending and engagement intentions. The following end user survey summarizes our results and offers a series of practical suggestions that you can use to improve your visibility, win new business, and make an impression that will keep clients coming back time after time.
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End user survey shows what clients want from VARs and vendors
Section 1 -- Understanding end user expectations
Section 2 -- Understanding the end user's selection criteria
Section 3 -- End user spending and engagements