In what could be a hint that it's moving more towards back-end processing, Salesforce.com has announced new ways to integrate its customer resource management (CRM) tools with other applications. The integration is provided through ApexConnect, a new application based on Salesforce.com's Apex programming language, and signals the company's transition from straight CRM to a platform that other Software-as-a-Service (SaaS) applications can use.
Salesforce.com said it logged more API transactions than page views last quarter, the first time this has happened. That could be part of a transition to attract more high-end customers, said analyst Liz Herbert, of Cambridge, Mass.-based Forrester Research Inc.
And more is on the way. Salesforce.com plans to release a tool to integrate with the Oracle 11i database in early 2007, as well as a feature that will allow it to proactively communicate with other applications.
All this is part of a movement to shift the difficulties involved in integrating various applications from the customer to its partners, said Ariel Kelman, senior director of platform product marketing at Salesforce.com.