News Stay informed about the latest enterprise technology news and product updates. provides more integration, may be moving up-market released a new tool to increase compatibility with other programs. The application could be part of a move towards becoming a platform for other SaaS applications to build off of.

In what could be a hint that it's moving more towards back-end processing, has announced new ways to integrate its customer resource management (CRM) tools with other applications. The integration is provided through ApexConnect, a new application based on's Apex programming language, and signals the company's transition from straight CRM to a platform that other Software-as-a-Service (SaaS) applications can use. said it logged more API transactions than page views last quarter, the first time this has happened. That could be part of a transition to attract more high-end customers, said analyst Liz Herbert, of Cambridge, Mass.-based Forrester Research Inc.

And more is on the way. plans to release a tool to integrate with the Oracle 11i database in early 2007, as well as a feature that will allow it to proactively communicate with other applications.

All this is part of a movement to shift the difficulties involved in integrating various applications from the customer to its partners, said Ariel Kelman, senior director of platform product marketing at

The original version of this articlewas posted on TechTarget's

Dig Deeper on SaaS implementation

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.