Sales and Marketing Strategies
- February 13, 2019
Big Blue's decision to revert to an old IBM sales strategy -- selling products and co-creating packages with users -- could better position the company in hybrid cloud and AI markets.
- November 15, 2018
Channel partners will get a new Cisco specialization next year that focuses on customer experience and will eventually supersede Cisco's Lifecycle Advisor program.
- November 13, 2018
Last week's IT Nation Connect event, ConnectWise's annual users conference, held in Orlando, Fla., hit on a few of the core trends that channel partners grapple with today. Trends included the need ...
- September 07, 2018
Kabbage financing is now available as a product that channel partners can offer their small-business customers, which can use the Kabbage line of credit for any product or service.
- June 20, 2018
The MSP industry has good prospects for growth in the SMB space as company valuations increase, but the firms with the greatest focus are more likely to reap the rewards.
- March 28, 2018
After a bold transformation, many small and medium-sized businesses have yet to wrap their heads around what IBM offers today. The IBM marketing strategy will soon address that.
- January 08, 2018
Citrix Summit 2018: The virtualization and cloud vendor unveiled a new program structure for Citrix partner firms that will pull together five channel incentive programs under one umbrella.
- November 03, 2017
Channel partners can expect to see Cisco software play a bigger role on projects as the vendor bundles hardware with subscriptions and organizes its offerings around suites.
- October 24, 2017
The Modernize Traditional Applications program, unveiled at DockerCon 2017, is seeing traction among customers interested in adopting container technology, Docker partners said.
- July 14, 2017
Kaseya said its Powered Services offerings can help MSPs quickly expand their portfolios to include security and network management services; other news from the week.
- July 10, 2017
With its sights set on digital transformation, Microsoft will establish new incentives and compensation strategies in an effort to better align field sales and channel partners.
- June 23, 2017
Channel executives said Cisco's new campus networking approach offers software-defined networking, management and security capabilities, but will face a customer adoption test.
- June 07, 2017
Hewlett Packard Enterprise is looking to bring its channel up to speed with digital marketing concepts and trends -- a business area where many partners tend to stumble. The HPE Digital Marketing ...
- May 31, 2017
Dell EMC said partners can offer flexible consumption models, which aim to reduce financial risks for customers with changing infrastructure requirements.
- May 30, 2017
Cisco global certification has a new look with the launch of the Global Gold program, which aims to simplify how partners support multinational customers.