News

Channel partner program news

• August 21, 2015 21 Aug'15

  MSPs partner with LightCyber for managed breach detection services

  LightCyber formally launched the Channel Alliance Program, creating opportunities for MSPs to offer managed breach detection services; and other channel news.

• August 14, 2015 14 Aug'15

  Service provider security: Trend Micro, AVG target channel

  Trend Micro and AVG Business are targeting partners with security products and channel programs; plus, other channel news.

• August 07, 2015 07 Aug'15

  NGenx adapts channel program to MSP business practices

  A longtime player in the agent and telco space, nGenx is courting managed service providers with an enhanced partner program; plus, more IT channel news from the week.

• July 28, 2015 28 Jul'15

  SAP revamps PartnerEdge channel program

  SAP has retooled its channel program in the first major overhaul in a decade. The revamped initiative moves away from traditional partner types.

• July 24, 2015 24 Jul'15

  Skyport Systems: SkySecure not a 'cookie-cutter' partner program

  Startup vendor Skyport Systems unveiled the SkySecure Partner Program, which includes an on-site/on-demand evaluation program. Also this week, LogicNow released MAX ServiceDesk 2.2 and more news.

• July 17, 2015 17 Jul'15

  Guidance Software offers incentives for partner sales training

  Guidance Software has enhanced it channel program with new training and certifications. Also in IT channel news, Citrix packaged tools for driving Windows 10 adoption.

• July 16, 2015 16 Jul'15

  Microsoft partner conference highlights training

  According to Microsoft, partners can expect the company to step up its training, certification, exam delivery and performance tracking efforts.

• July 15, 2015 15 Jul'15

  WPC 2015: Microsoft's Sorgen talks partner differentiation

  Phil Sorgen, corporate VP of Microsoft's worldwide partner group, told conference attendees how to stand out from the channel crowd.

• July 13, 2015 13 Jul'15

  Microsoft partner conference pivots on mobile, cloud

  Microsoft's Worldwide Partner Conference focused on the ongoing transition of its channel allies to the Redmond Company's mobile and cloud offerings.

• July 10, 2015 10 Jul'15

  Intel Security partner program enters 'phase two' of enhancements

  Intel Security has updated several features of its partner program in phase two of its enhancement plan. Also this week, AWS unveiled a new partner program and services; SGI and Dell formed an alliance; and more.

• July 09, 2015 09 Jul'15

  Cisco worldwide channel chief Bruce Klein to depart company

  Bruce Klein, Cisco's global channel chief, will leave his post to pursue new opportunities outside the networking company.

• July 02, 2015 02 Jul'15

  Quick Heal Technologies uses Quick Rewards to build out its channel

  Quick Heal introduced Quick Rewards, a referral program to help grow partnerships in North America. Also this week, Netgear revamped its channel program; SolidFire unveiled new partner specializations; and more.

• June 23, 2015 23 Jun'15

  'Oracle in the cloud' key theme at Partner Kickoff

  Oracle executives emphasized the company's SaaS, PaaS and IaaS cloud offerings at its virtual Oracle FY16 Partner Kickoff.

• June 19, 2015 19 Jun'15

  Unitrends commits to an out-and-out channel sales model

  Unitrends has announced it will conduct all business through its channel partners. Also this week, Avaya launched Collaboration Pod for midsize enterprises; Tech Data globally expanded TDCloud; and more.

• June 16, 2015 16 Jun'15

  Dell: Partners grow revenue, register more deals

  Dell's channel VP reports expanding Dell partner revenue and deal registrations, noting some channel allies are more than doubling their Dell business.

• June 12, 2015 12 Jun'15

  Ping Identity adds partnership options to PingPartner Network

  Ping Identity has redesigned its partner program to provide different partnership options. Also this week, Salesforce overhauled its ISV program; Kaspersky Labs bundled products with Acronis; and more.

• June 05, 2015 05 Jun'15

  Pulse Secure stresses partner competency in new channel program

  Access and mobile security vendor Pulse Secure has unveiled a global partner program as it transitions away from Juniper Networks. Also this week, Akamai and Trustwave entered into a strategic alliance.

• June 05, 2015 05 Jun'15

  NetApp partner chief vows consistency despite CEO departure

  Bill Lipsin, NetApp's recently hired channel chief, said NetApp partners can expect consistency and program investment, despite an executive shakeup.

• May 22, 2015 22 May'15

  Riverbed partners to see tighter sales alignment, enablement

  Riverbed's channel boss told solution providers attending the company's first Riverbed partner summit to expect greater sales alignment and enablement.

• May 22, 2015 22 May'15

  NexGen Storage exec talks up Priority Partner Network, channel commitment

  Hybrid storage vendor NexGen Storage showcased the Priority Partner Network and its newly launched partner portal. Also this week, Tech Data signed deals with Barracuda and Blueforce Development Corp.

• May 06, 2015 06 May'15

  EMC World 2015: Vendor aims to sell channel on Federation

  EMC executives speaking at the EMC World 2015 conference emphasized a tighter alignment between its Federation strategy and its partners.

• May 05, 2015 05 May'15

  Channel execs tout new programs for EMC partners

  EMC channel executives said the company will take steps to make EMC partners an extension of its sales force and reward them for greater commitment.

• May 05, 2015 05 May'15

  Arcserve partner program relaunched following CA divestiture

  Arcserve relaunches its partner program following its spin-out from CA Technologies. Long-time Arcserve partners weigh in on the program's features and more.

• May 01, 2015 01 May'15

  Ingram Micro launches service for federal marketplace partners

  This week, Ingram Micro introduced a new service for managing federal contracts; Avnet Technology Solutions signed a distribution deal with CenturyLink; and more.

• April 30, 2015 30 Apr'15

  Cisco introduces Cisco Intercloud Provider role, revamps program

  Cisco's revised Cloud and Managed Services Program offers partner opportunities around Cisco Intercloud Fabric and Application Centric Infrastructure.

• April 29, 2015 29 Apr'15

  Execs cite IoE and software as growth areas at Cisco summit

  Cisco said shifting customer demand requires a new response from partners, pointing to IoE, software and integrated infrastructure as growth areas.

• April 22, 2015 22 Apr'15

  System X, Lenovo partner channels merge under One Channel strategy

  Lenovo has followed through on its promise to integrate Lenovo and System X channels. Learn about the changes made as a result of the One Lenovo, One Channel strategy.

• April 17, 2015 17 Apr'15

  Security Mentor intros channel program for IT security awareness training

  This week in the IT channel, Security Mentor unveiled a partner program for its IT security awareness training; Unidesk bolstered its channel program; and more.

• April 10, 2015 10 Apr'15

  Barracuda Networks restructures Barracuda partner program

  This week in IT channel news, Barracuda Networks redesigned its channel program; SanDisk unwrapped an enterprise reseller program; and more.

• April 09, 2015 09 Apr'15

  Informatica partners assess impact of leveraged buyout

  Informatica's channel partners consider how the leveraged buyout by private equity will impact their businesses and discuss the company's transition to the cloud.

• April 03, 2015 03 Apr'15

  Acronis rolls out enhanced Acronis Partner Program in North America

  This week in channel news, recovery and data protection vendor Acronis redesigned its partner program; Ingram Micro and Arcserve signed an exclusive distribution deal; more news.

• March 27, 2015 27 Mar'15

  Partner Advantage Program takes aim at Verizon competitors

  In channel news this week, Verizon introduced the Partner Advantage Program; Microsoft added a SkyKick migration benefit to its Internal Use Rights program; and more.

• March 20, 2015 20 Mar'15

  Nimble Storage unveils partner program for Nimble Adaptive Flash

  This week in the channel, Nimble Storage launched a global partner program; NTT America signed with the Advantage Communications Group; and more.

• March 18, 2015 18 Mar'15

  HP pitches hybrid IT action plan to partners

  HP lays out a plan for partners to create a business practice around hybrid IT, revolving around four key product/services areas.

• March 16, 2015 16 Mar'15

  HP GPC 2015: Hewlett Packard courts partners with new programs

  On Day 1 of the Global Partner Conference, HP made a bevy of announcements, including new programs for partners, and revealed information about upcoming changes following the company split.

• March 13, 2015 13 Mar'15

  Violin Memory overhauls global partner program, go-to-market strategy

  This week, Violin Memory showcased a revamped global partner program; RSA launched a delivery services training program; and more.

• February 27, 2015 27 Feb'15

  PartnerDirect strategy: Dell takes aim at HP, IBM in client space

  Dell channel chief Cheryl Cook outlines the ways in which the company is enticing partners to sell competitively in the client space against HP and IBM.

• February 20, 2015 20 Feb'15

  Axcient front-loads SaaS sales compensation for VARs

  This week, Axcient unveiled 'Software as a Service: Front Loaded Option,' a new resellers program; cloud communications vendor Corvisa launched a partner program; and more news.

• February 20, 2015 20 Feb'15

  Channel exec Gerentine maps out IBM MSP, ISV partner strategy

  IBM is placing greater emphasis on MSP and ISV partners as it looks to boost cloud-related revenue from SoftLayer cloud services and the Bluemix developer platform.

• February 10, 2015 10 Feb'15

  IBM channel sales and marketing teams consolidated

  At IBM PartnerWorld Leadership Conference, the company announced that it has combined its various channel sales and marketing staffs into one consolidated group. It also made incentive and certification changes.

• February 09, 2015 09 Feb'15

  VMware's Frank Rauch talks up services, AirWatch opportunities

  VMware's vice president of the Americas partner organization, Frank Rauch, points to a bigger partner opportunity following the acquisitions of AirWatch and Desktone and the addition of DRaaS.

• February 05, 2015 05 Feb'15

  Bye-bye, VMware PEX conference

  This year's VMware Partner Exchange conference will be the last, VMware has announced. Partners have mixed reactions about the vendor's plans for going forward.

• February 04, 2015 04 Feb'15

  VMware PEX: VMware focuses on services, rolls out SDDC competency

  The new partner offerings that VMware unveiled at Partner Exchange 2015 include the Partner Professional Services Program and the Software-Defined Data Center Competency.

• February 04, 2015 04 Feb'15

  Juniper Partner Advantage Program overhauled, new strategy revealed

  Following an executive shakeup, Juniper Networks has announced major changes to the Juniper Partner Advantage Program and introduced a new channel strategy.

• January 27, 2015 27 Jan'15

  EMC drops Ingram Micro as a North American distributor

  Seven months after naming Ingram Micro as North American Distributor of the Year, EMC is cutting ties with the distributor.

• January 15, 2015 15 Jan'15

  Citrix Summit: Citrix partners to capture NetScaler opportunity in 2015

  Citrix is trying to put NetScaler on the radar of pure-play networking partners with its Citrix Networking Elevate pilot program.

• January 13, 2015 13 Jan'15

  Citrix partner program updated with specializations, sales collaboration rules

  Citrix is adding specializations to its partner program and instituting new rules around how its field sales team interacts with channel partners.

• December 17, 2014 17 Dec'14

  Channel rewind: IT industry 2014 highlights and the impact on partners

  As 2014 wraps up, take a look back at the important events and developments in the IT channel. Industry experts weigh in on the big vendor moves, partners' bumpy transitions to a cloud business model and more.

• November 21, 2014 21 Nov'14

  Ingram Micro boosts 'Fly Higher' program for Cisco partners

  This week, Ingram Micro introduced new offerings to the 'Fly Higher' Cisco partner enablement program; SkyKick launched an Office 365 migration tool for partners; and more.

• November 14, 2014 14 Nov'14

  Avnet delivers cloud account management tool for AWS, SoftLayer

  The new Avnet Cloud Toolset is aimed at helping IT services companies get a better view into their customers' cloud data usage and spending; plus, more news from MaintenanceNet and Continuum.

• November 13, 2014 13 Nov'14

  Partners to see unified Lenovo System X, legacy business front

  Lenovo is making key changes to its partner strategy around System X, reconciling distribution, account management coverage and compensation issues.

• November 11, 2014 11 Nov'14

  HP ServiceOne gains Flexible Capacity option

  HP's Flexible Capacity, now available through ServiceOne, enables customers to contract for data center infrastructure installed on-premises and paid for based on monthly capacity usage.

• November 11, 2014 11 Nov'14

  Symantec partner program continues to develop in wake of company split

  Symantec's brand-new North American channel chief gives his views on the recent company changes as the vendor continues to roll out features of its overhauled partner program.

• November 05, 2014 05 Nov'14

  Dell PartnerDirect Summit: Dell's partner alignment shaping up

  Partners report that their relationship with Dell has improved due to the vendor's efforts to better align its direct and indirect sales forces.

• November 03, 2014 03 Nov'14

  Dell PartnerDirect Summit kicks off Dell World 2014

  On Day 1 of the Dell PartnerDirect Summit, Dell unveils a series of partner program enhancements to build on the successes of the past year.

• October 23, 2014 23 Oct'14

  VCE, EMC partners could benefit from VCE ownership shift

  With EMC now taking control of VCE, observers say the ownership shift could have a positive impact on partners.

• October 22, 2014 22 Oct'14

  Channel chief aims to give Riverbed partners 'a clear path to profitability'

  Riverbed's new global channel chief, Karl Meulema, plans to improve partner satisfaction, build out a managed services model, and expand partners' ability and incentive to sell Riverbed products.

• October 17, 2014 17 Oct'14

  Avnet services facility launches for OEMs, system integrators, VARS

  This week, Avnet held the grand opening of its latest and largest IT services facility; MyCloudIT introduced Windows Network as a Service for MSPs; and more.

• October 14, 2014 14 Oct'14

  Citrix partners to leverage SMB market opportunities

  Citrix's recently appointed Americas channel chief reveals what's ahead for partners. Top priorities include helping partners capture SMB opportunities and growing Citrix's networking business.

• October 10, 2014 10 Oct'14

  Symantec split: Partners wait it out

  Partners respond to the news that Symantec will split into two separate companies.

• October 10, 2014 10 Oct'14

  Tech Data cloud education program aims for partner enablement

  This week, Tech Data unveiled an education program for solution providers to launch and grow cloud businesses; Arrow became a North American Lenovo System X distributor; and more.

• October 10, 2014 10 Oct'14

  Customer segment ID'd as high-growth opportunity for Citrix partners

  Citrix is pointing partners toward accounts with 5,000 or fewer seats, which it says have good ROI and the fastest time to market for partners.

• October 08, 2014 08 Oct'14

  Unify partner program gains profit predictability, new rules of engagement

  Unify aims to double the percentage of its revenue coming from indirect sales, and it's taking steps to eliminate channel conflict between its direct sales force and partners.

• October 07, 2014 07 Oct'14

  HP channel partners, competitors weigh in on company split

  Following news that HP will divide itself into two businesses, HP channel partners and competitors Lenovo and Dell look ahead to the impact of the move on the markets that HP operates in.

• October 06, 2014 06 Oct'14

  Impact of the HP split on channel partners

  Find out what the plan is for HP's channel program following the separation of the company into two discrete businesses.

• October 03, 2014 03 Oct'14

  RapidMiner's global partner program offers RapidMiner training

  This week, RapidMiner launched a partner program for system integrators, OEMs, VARs and Ambassadors; Arrow added Rackspace products to ArrowSphere; and more.

• September 30, 2014 30 Sep'14

  Oracle cloud strategy leverages two-tier distribution

  After a year-long pilot test to smooth out transaction problems and process kinks, Oracle has signed SaaS distribution agreements with Arrow, Avnet, Tech Data and NextGen.

• September 30, 2014 30 Sep'14

  Opportunities and challenges for Oracle partners in North America

  Oracle's North American channel chief, Tom LaRocca, discusses how the partner landscape has shifted in the past year, account mapping, cloud challenges and Exadata opportunities.

• September 29, 2014 29 Sep'14

  Oracle partners urged to step up cloud game

  Oracle is pushing its partners toward the cloud, whether that means developing for the cloud, influencing customers to buy cloud-based applications or reselling or referring them.

• September 26, 2014 26 Sep'14

  Ingram Micro provides SoftLayer cloud services, unveils expansions

  This week, Ingram Micro and Tech Data revealed expansions of their distribution agreements with SoftLayer; Continuum launched Collaborate, a private forum for its MSP partners; and more news.

• September 23, 2014 23 Sep'14

  New HP partner portal bolsters critical sales cycle tools

  HP's refreshed partner portal releases a bevy of tool enhancements for its worldwide base of partners, including HP Business partners.

• September 12, 2014 12 Sep'14

  NTT America unveils global partner program at Cloud Partners 2014

  In this week's channel news roundup, NTT America unwraps a global partner program; Good Technologies offers its partners the Margins Reward Program; and Global Velocity debuts its very first partner program.

• September 03, 2014 03 Sep'14

  AT&T channel chief: Partner Exchange reseller program is shaping up

  In this Q&A, AT&T's Brooks McCorcle discusses the growth of Partner Exchange, the first reseller program to come from the company's emerging business unit. Find out how the program works for partners, her top three goals, and what's next.

• August 29, 2014 29 Aug'14

  CompTIA study shows optimism around managed print services market

  In this week's channel news roundup, a CompTIA report says 86% of managed print service providers expect to see business growth in the coming 12 months; Continuum offers new mobile device management bundles; and more.

• August 19, 2014 19 Aug'14

  Channel chief Fouts shines light on Citrix sales alignment, mobility

  Channel chief Mike Fouts discusses the efforts to align Citrix sales teams with partners, partner profitability and retaining solution providers being courted by other vendors with higher-margin products.

• August 15, 2014 15 Aug'14

  Earnings report signals growing opportunities for Lenovo partners

  Chris Frey, vice president of North America commercial channels and SMB at Lenovo, discusses the company's business growth in North America and the competition in the enterprise space.

• August 08, 2014 08 Aug'14

  CompTIA study reveals a decline in IT industry business confidence

  In this channel news roundup, the latest CompTIA research provides insight into executive business confidence during the third quarter; BiTMICRO globally expands its partner program; Arrow seals a distribution deal with Fujitsu; and more.

• August 01, 2014 01 Aug'14

  Continuity Software launches AvailabilityGuard Channel Partner Program

  In this news roundup, Continuity Software launches its global AvailabilityGuard partner program; WatchGuard revamps its reseller partner program with a focus on service value; and Infoblox announces 900-plus IASA-certified pre-sales engineers.

• July 29, 2014 29 Jul'14

  Certifications for Cisco partners tackle approaching tech skills gap

  As the transition to mobility, cloud and other emerging technologies gathers speed in the enterprise, a gap in tech skills approaches. In response, Cisco has introduced five certifications for partners and/or partners' end user IT customers.

• July 25, 2014 25 Jul'14

  Webroot redesigns reseller program; ASCII Group expands forum

  In this channel news roundup, Webroot doubles-down on its channel commitment, launching a redesigned partner program for resellers; ASCII Group introduces new member-exclusive vendor rooms to the ASCII-Link forum; more news.

• July 18, 2014 18 Jul'14

  Partner program merges Extreme Networks/Enterasys partners

  In this news roundup, Extreme Networks introduces its new partner program that unifies its partners with legacy Enterasys partners from its 2013 acquisition; Tech Data adds McAfee SaaS products to its Solution Store; and more.

• July 16, 2014 16 Jul'14

  Microsoft WPC 2014: How Microsoft invests in its partners

  On Day 3 of the WPC, Phil Sorgen laid out Microsoft's four principles for investing in its partners -- developing and delivering products and services; creating markets; enabling partner success; and focusing on sales and marketing execution.

• July 16, 2014 16 Jul'14

  Vendors showcase new partner programs, more at Microsoft WPC 2014

  In this roundup of vendor news from the WPC 2014, Carbonite and Concerto Cloud Services launch partner programs, BitTitan introduces its revamped partner program, and Cisco signs a data center modernization agreement with Microsoft.

• July 16, 2014 16 Jul'14

  Microsoft serves up PIE portal for partners

  By early next week, U.S.-based Microsoft partners will have access to the new Partner Investment Engine (PIE) portal, where they can see all the Microsoft partner investment programs they can qualify for.

• July 15, 2014 15 Jul'14

  Microsoft WPC 14: The bull's eye for partners is cloud

  On Day 1 of Microsoft's Worldwide Partner Conference 2014, the company announced several cloud-focused initiatives, including a new partner program for cloud resellers, to help partners fire up their cloud and hybrid practices.

• July 14, 2014 14 Jul'14

  Stratus Technologies overhauls, redesigns its partner program

  In an effort to advance its partner channel sales, vendor Stratus Technologies introduced a single, globally consistent, structured partner program. The new program will feature deal registration for software sales and more.

• July 03, 2014 03 Jul'14

  Ingram Micro buys Rollouts; AMI launches StorTrends program; more news

  This week, Ingram Micro expanded its professional services offerings with its acquisition of IT services company Rollouts; American Megatrends introduced its enhanced StorTrends partner program; and more news.

• June 27, 2014 27 Jun'14

  Trend Micro partner program to globalize

  Vendor Trend Micro announced it's globalizing its regional partner program, offering its worldwide partner base a standardized set of program features, benefits and requirements.

• June 27, 2014 27 Jun'14

  AppSense training and certification centers launched; more news

  In this news roundup, AppSense adds training and certification centers for its partners, offering select Platinum partners new reach and opportunities; vendor Okta restructures and enhances its partner program; more news.

• June 25, 2014 25 Jun'14

  Oracle boosts OPN Incentive Program and builds two-tier distribution for cloud

  Oracle laid out its partner strategy for fiscal year 2015 including new programs, enablement resources and compensation changes, and it highlighted expanded opportunities around Oracle Cloud.

• June 20, 2014 20 Jun'14

  Certes Networks offers reseller program; IM adds K-12 solutions

  In this news roundup, Certes Networks launches CryptoFlow Reseller Partner Program, Ingram Micro expands its ed-tech solutions portfolio, and more.

• June 19, 2014 19 Jun'14

  Spanning Cloud Apps boosts partner channel

  Spanning Cloud Apps has hired Symantec channel chief Garrett Jones to build and develop new elements of the company's multi-channel sales efforts.

• June 13, 2014 13 Jun'14

  Ingram Micro relaunches Cloud Marketplace, unveils cloud solutions

  Ingram Micro reveals new cloud solutions in tandem with its new Cloud Marketplace; Acolyst and FalconStor start a federal partner program; more news.

• June 10, 2014 10 Jun'14

  Comstor to offer Presidio managed services

  Comstor and Presidio have partnered up to deliver Presidio's cloud-driven managed services to Cisco-based data centers.

• June 09, 2014 09 Jun'14

  Cheryl Cook: Dell partners are more engaged, plentiful

  Dell reports stronger partner engagement and business gains after working to fix its channel and direct sales conflict.

• June 06, 2014 06 Jun'14

  Global partner program to launch for Violin storage, appliances

  Flash storage vendor Violin Memory said it's introducing a global partner program; CounterTack unveils a global partner program; more news.

• May 30, 2014 30 May'14

  New private cloud opportunity takes shape for HP partners; more news

  HP releases Helion Managed Private Cloud for Public Sector; Citrix plans to retire two virtualization certifications and expire others; more news.

• May 27, 2014 27 May'14

  Unify works to build channel-friendly model; analysts unconvinced

  Unify says it will become easier to partner with and wants to increase indirect revenue to 40%, but industry watchers say it's an uphill battle.

• May 23, 2014 23 May'14

  Ingram Micro cloud services expand with colocation deal; more news

  Ingram Micro adds 365 Data Center colocation services to the Cloud Marketplace; a study shows a lack of disaster recovery preparation; more news.

• May 13, 2014 13 May'14

  Lenovo partners continue to grow in numbers and revenue

  Channel chief discusses how Lenovo's pending acquisitions of businesses from IBM and Google will impact the company's growing channel once approved.