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Get started

Bring yourself up to speed with our introductory content.

• deal registration

  Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead. Continue Reading

• VMware Partner Network

  The VMware Partner Network is a global channel partner program with benefits and support to provide VMware's virtualization and cloud technology. Continue Reading

• RMM software (remote monitoring and management software)

  RMM software (remote monitoring and management software) is a type of application that IT service providers use to maintain their clients' IT infrastructure and systems. Continue Reading

• market development funds (MDF)

  Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs. Continue Reading

• 4 tips for MSPs building a cloud backup services business

  Getting started as a cloud-based backup services business requires a grasp of the target market, a solid mix of backup vendors and a sound pricing formula. Continue Reading

• Definitions to Get Started

  • hardware-as-a-service (in managed services)
  • managed service provider (MSP)
  • distribution channel
  • statement of work (SOW)

  • professional services
  • IBM
  • IT consultant
  • sales lead

  View All Definitions

• How to develop IT services for healthcare vertical opportunities

  When it comes to vertical markets, healthcare offers a wealth of opportunities for MSPs. IT services providers share tips for building a healthcare-focused practice.Continue Reading

• Cloud storage resellers, MSPs take on latest storage trends

  Channel partners face an array of storage options. Cloud storage resellers and MSPs must deal with hyper-converged products, online storage offerings and flash technology.Continue Reading

• channel strategy

  A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer.Continue Reading

• value-added reseller (VAR)

  A value-added reseller (VAR) is a company that resells software, hardware and networking products and provides value beyond order fulfillment.Continue Reading

• OEM (original equipment manufacturer)

  OEM, or original equipment manufacturer, is a broad term that describes a web of relationships among IT hardware vendors, hardware component makers, software vendors and channel partners such as resellers and distributors.Continue Reading

• partner program

  A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services.Continue Reading

• Microsoft Intune

  Microsoft Intune is a cloud-based enterprise mobility management tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.Continue Reading

• partner account manager (PAM)

  A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services.Continue Reading

• managed hosting

  Managed hosting is an IT provisioning model in which a service provider leases dedicated servers and associated hardware to a single customer and manages those systems on the customer's behalf.Continue Reading

• distributor agreement (distribution agreement)

  A distributor agreement, also known as a distribution agreement, is a contract between channel partners that stipulates the responsibilities of both parties.Continue Reading