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MSP sales and marketing
service-level agreement (SLA)
A service-level agreement (SLA) is a contract between a service provider and its customers that documents what services the provider will furnish and defines the service standards the provider is obligated to meet. Continue Reading
Understanding co-managed IT services
MSPs sometimes avoid prospective clients that already have internal IT staff, but by taking the co-managed IT services approach, they don't have to. That's according to Bob Coppedge, owner of ... Continue Reading
Developing a client onboarding process for managed services
As MSPs mature their practices, many firms develop a standardized approach their client onboarding processes. Burwood Group and Ensono offer insight into their strategies. Continue Reading
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PDU-UPS evolves slowly, offers partners modularity
Data center power infrastructure may not be the epicenter of IT innovation, but channel partners see vendors providing modularity, customization options and redundancy features. Continue Reading
Sales verticals and how MSPs can target them
Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading
Channel strategy glossary: Terms of the trade
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary.Continue Reading
Cisco DNA: How should partners deploy it?
Channel partner companies should introduce Cisco DNA to customers on a step-by-step basis, according to the company.Continue Reading
Five MSP marketing tactics to boost growth
Scott Lindars, a former Citrix senior alliance marketing manager and now director of technology markets at Merit Mile, an interactive agency in Boca Raton, Fla., outlined MSP marketing tactics at ...Continue Reading
MDF funds: How MSPs can get their cut of the marketing money
Market development funds are there for the asking. Learning the details of individual programs -- and demonstrating sales and technical strength -- can help you get your shareContinue Reading
How can solution providers differentiate themselves from competition?
Solution providers need to attract new business by standing apart from competitors with new and unique solutions to important business problems. This often includes a knowledge of important new technologies like virtualization or green initiatives.Continue Reading