Features
Features
MSP sales and marketing
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4 key ways partners sharpen digital transformation strategy
IT service providers employ methodologies, tools and platforms to keep initiatives on track. Their efforts aim to prevent projects from stalling before they deliver the goods. Continue Reading
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Service providers explore 2023 technology trends
The uncertain economy influences the technology developments service providers expect to see in 2023, with customers likely to optimize and integrate existing assets. Continue Reading
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8 IT services industry trends to watch in 2023
Economic uncertainty complicates the business outlook for professional services firms MSPs. The environment could reinforce cloud projects but curtail large-scale transformation. Continue Reading
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New go-to-market strategy key to selling HPE GreenLake
Read about a trailblazing Canadian service provider's journey with the as-a-service hardware and software platform -- and the insights it gleaned along the way. Continue Reading
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Atlassian partners cite cloud migration, ITSM growth
The software company offers a range of partner opportunities as it pursues digital transformation and transitions from server products to cloud-based offerings. Continue Reading
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Low-code/no-code platforms for MSPs' in-house, external use
Service providers gain agility and efficiency benefits when using these emerging development platforms, and also land consulting opportunities with clients. Continue Reading
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Partners see growth in maturing on-premises cloud technology
Colocation, data-center-as-a-service offerings and cloud-like consumption models offer customers alternatives -- or adjuncts -- to public cloud platforms. Continue Reading
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Partners weigh OEMs' private cloud options for clients
Dell Apex, HPE GreenLake and NetApp Keystone are among the pay-per-use hardware platforms partners can offer clients considering alternatives to the public cloud. Continue Reading
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The benefits and drawbacks of co-creating innovation
Collaborating ecosystem partners can access a broader range of talent and accelerate time to market, but they must closely manage their relationships. Continue Reading
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Partner ecosystem strategy: Co-innovation and other variants
Co-innovation, generative partnering and co-creation describe alliances among customers, service providers and tech vendors. But what do the terms mean and what are the benefits? Continue Reading
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Partners cite reinforcement learning use cases, gradual uptake
Consultants view reinforcement learning as a tool for decision-making at scale and a way to solve optimization problems, but its capabilities remain a mystery for some customers. Continue Reading
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Consultants see retail payment systems adapt to pandemic
A mix of consulting and integration opportunities could drive partner business, as retailers look to adopt omnichannel technologies and hybrid sales models. Continue Reading
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Web consulting project helps users prep for language test
Computools created a website for users preparing for the International English Language Testing System exam, which helps people study in, or migrate to, English-speaking nations. Continue Reading
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5 ways to improve MSP marketing and sales
Review these tips to get a better understanding of the people, process and tools you'll need to bolster what has been a traditional weakness among service providers. Continue Reading
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Channel partners prepare data analytics managed services
Customers may not fully understand AI and machine learning technology yet, but channel partners have been building their expertise to make the use cases a reality for clients. Continue Reading
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State and local government technology revs digital services
Agencies, in a bid to quickly roll out citizen services, rely on a combination of chatbots, upgraded networks, no-code/low-code technology and cloud computing. Continue Reading
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Citrix partner supports UTM's remote learning technologies
Citrix partner Third Octet made its first foray into the education vertical in 2020, when it helped the University of Toronto Mississauga execute a remote learning transition. Continue Reading
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Education technology market seeks stability in hybrid model
Channel partners said schools now have a chance to revisit hastily created remote learning systems as they take a longer-term, enterprise view of cloud and security. Continue Reading
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Does the Microsoft partner ecosystem follow the 80/20 rule?
Partner Elevate director Desmond Russell believes Microsoft's channel strategy underserves the bulk of its partners. Here's how Microsoft could better support its channel ecosystem. Continue Reading
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In-house vs. outsourced marketing for MSPs
Content marketing has emerged as an effective strategy for MSPs, but it can get tricky when deciding if in-house or outsourced talent should create these marketing materials. Continue Reading
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ClearScale telemedicine app uses range of Amazon services
Creative Practice Solutions, a medical consulting company, called on ClearScale to develop a telemedicine offering that lets physicians conduct and record remote patient visits. Continue Reading
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MSP buyers weigh M&A integration vs. independence
MSP M&A activity is surging as investment dollars flow into the sector. How buyers handle the post-acquisition environment will determine whether the combination succeeds. Continue Reading
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4 considerations for rebranding a company in the MSP sector
Planning to rebrand? Here are some factors to consider, whether you're seeking a new look for a maturing business or a unified image that spans multiple acquisitions. Continue Reading
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Vertical marketing strategies shouldn't dismiss QSR, retail
The pandemic has pummeled restaurants and retailers, but service providers could still find opportunities in areas ranging from contactless technology to virtual reality. Continue Reading
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HPE GreenLake partners to help Kern County take control of IT
Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
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MSP onboarding checklist: Top tips for developing a process
Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist. Continue Reading
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6 tips for channel partner sales, marketing in turbulent times
The pandemic introduced a new set of challenges for channel partner sales and marketing. Here are six tips for how to better navigate today's complex business environment. Continue Reading
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5 tips for building a successful MSP marketing strategy
MSPs need to develop a marketing strategy if they hope to grow beyond the startup stage. Industry executives share their views on everything to include in a marketing approach. Continue Reading
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Key concepts of the MSP sales process
To grow a managed service provider business, companies must develop a consistent MSP sales process. Use these tips to build a strong sales arm for your business. Continue Reading
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Channel partners help solve retail industry challenges
Retailers are exploring a range of IT strategies to overcome pressures caused by the pandemic and fierce online competition. Find out how channel partners can help. Continue Reading
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Top virtual selling, consulting tips from IT channel firms
Even after the pandemic recedes, channel partners predict virtual selling to remain a piece of overall sales strategies. Use these tips to hone your remote sales approach. Continue Reading
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Remote learning technology emerges as top ed market focus
MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading
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How MSPs and MSSPs should market cybersecurity to find success
It's time for MSPs and MSSPs to reevaluate how they sell their security solutions. Dave Sobel offers his recommendations, such as emphasizing the human aspect of cyber attacks. Continue Reading
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Which MSP marketing tactics have the best results?
Reaching prospects and converting them into clients is a process involving some trial and error. Here's advice on finding the right marketing tactics for your MSP. Continue Reading
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The only MSP marketing and sales advice you need to hear
To succeed at MSP marketing and sales is actually quite simple, Dave Sobel contends. He explains the best way to handle MSP marketing and sales. Continue Reading
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Data, not opinion, should drive MSP best practices
Dave Sobel breaks down why business leaders must use data instead of personal opinion to guide their business decisions and shares best practices for data-driven decision-making. Continue Reading
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Partners donate technology, services to pandemic relief
IT services companies are contributing a mix of advice and cloud offerings to help research groups and other organizations battling the COVID-19 pandemic. Continue Reading
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Accenture: Industrial digital transformation needs leaders
Leadership and execution are the keys to overcoming the potential pitfalls of industrial digitization, a process that redundant technology can hinder. Continue Reading
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Rookie MSP marketing mistakes and how to fix them
Marketing is a stumbling block for most MSPs. Use these tips to resolve a range of problems involving company websites, marketing plans and advertising investments. Continue Reading
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HPE channel partners grapple with shift to consultative sales
Hewlett Packard Enterprise seeks to align its channel partners with consultative sales strategies as the vendor looks to expand sales for GreenLake consumption-based offerings. Continue Reading
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Desktop-as-a-service combo targets channel via Ingram Micro
Citrix, IGEL and Ingram Micro are collaborating on a desktop-as-a-service offering, which could provide channel partners with a mechanism for replacing clients' Windows 7 desktops. Continue Reading
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PDU-UPS evolves slowly, offers partners modularity
Data center power infrastructure may not be the epicenter of IT innovation, but channel partners see vendors providing modularity, customization options and redundancy features. Continue Reading
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Sales verticals and how MSPs can target them
Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading
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Develop a channel sales strategy for smart city projects
Channel partners can find roles in smart city initiatives by providing IT expertise, but firms should understand the challenges that government customers face before making a play. Continue Reading
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Channel strategy glossary: Terms of the trade
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
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ITSM software market: Insight for channel partners
Need advice on how to approach the IT service management market? This article aims to help channel firms refine their strategies around ITSM technology. Continue Reading
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How to succeed at managed services marketing
The marketing formula at service provider DynTek includes executive briefings, messaging around innovation and transformation, and a blend of traditional and digital techniques. Continue Reading
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Marketing for MSPs: How to target SMB customers
When it comes to targeting SMBs, partners often trip up in their sales and marketing efforts. Channel experts discuss sales and marketing for MSP businesses and the common mistakes. Continue Reading
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How to develop IT services for healthcare vertical opportunities
When it comes to vertical markets, healthcare offers a wealth of opportunities for MSPs. IT services providers share tips for building a healthcare-focused practice. Continue Reading
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Public sector technology: New FY brings IT uncertainties
State government IT could run into shifting priorities with 36 governorships in play this fall, but areas such as cloud are expected to see public sector technology investment. Continue Reading
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Digital transformation for insurance firms drives IT business
IT service firms are finding new opportunities as insurers pursue digital transformation initiatives and deploy emerging technologies such as robotic process automation. Continue Reading
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Cloud for healthcare: What is the role of IT channel firms?
Healthcare providers are under greater pressure to pursue digital transformation this year. Learn how partners can aid cloud for healthcare initiatives. Continue Reading
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Federal IT budget: Look for security, cloud spending in 2018
Industry executives cited an uptick in federal IT procurement activity during the government's fiscal fourth quarter and expected FY 2018 to feature security and cloud investments. Continue Reading
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Find your niche in big data: Consulting, software, platforms
Channel partners looking for a niche in big data may find opportunities in consulting, predictive analytics system deployment and software implementation. Continue Reading
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Channel partner marketing: Offloading the work to specialists
Channel partners, who have long bemoaned the challenges of marketing themselves, turn to outside specialists for help optimizing their website design and content. Continue Reading
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MDF funds: How MSPs can get their cut of the marketing money
Market development funds are there for the asking. Learning the details of individual programs -- and demonstrating sales and technical strength -- can help you get your share Continue Reading
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The legal vertical isn't for every IT services provider
The legal services market isn't every service provider's cup of tea. Learn about one company that embraced the vertical and another that decided to walk away from it. Continue Reading
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Inside a DaaS service pact: EarthLink teams with IndependenceIT
EarthLink, a cloud service provider, and IndependenceIT, a DaaS vendor, provide an example of partnering in the emerging hosted desktop space. Continue Reading
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How to develop an effective IT consulting marketing campaign
Learn five key steps to marketing your IT consulting services -- target your audience, develop a message, start mailing, establish yourself as an expert and form partnerships. Continue Reading