[Lead generation] outsourcing, where we're not doing it in-house or doing it ourselves for the lead generation programs, really was not successful for us, because when you do those canned lead generation programs, you get a lot of leads that really don't pertain to your core business. But if you do it yourself, like we have, and your marketing campaigns are [about] your core business, then that's when we've been most successful. So for Mobius Partners, bringing it in-house makes our core business very successful and has done us very well.
[There are two benefits to this.] One, they learn the business and they're learning [about marketing] campaigns. Two, it's a training ground so they can move into a sales position. It takes a very long time to get into this business, and it's a breeding field for our [future] sales reps. We've been successful in doing that several times over the last few years.