How to develop a digital signage business

Here are five tips for VARs getting into the digital signage business

Any IT VAR interested in building a digital signage practice should consider these tips from industry players:

1: Get trained.

Attend a seminar or class -- learn how the products and solutions work and how they benefit customers.

Meet the right people. Request introductions from CIOs you already work with to the marketing or human resources staff that control the budgets for digital signage.

Learn the language of the buyers.  If you are making a pitch to corporate marketing people, do some research to understand what elements of digital signage are important to them.

Learn the power of partners to help deliver an end-to-end solution. Take advantage of pockets of expertise to create a better product.

Learn about content. It is core to a digital signage solution. Targeted information is the key.

Check out how digital signage can bring new revenue for VARs.

Lynn Haber has extensive experience as a business and technology writer for magazines, journals and online media. She has written hundreds of articles on the channel, technology, communications, business management, employment and careers. Contact her at lthaber@comcast.net.

This was last published in June 2011

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