How many users currently utilize your network resources?
Your customers don't need to spend a million dollars to implement a secure authentication method if they've only got 50 employees. The inverse is also true. If they've got 5,000 employees in their organization, they're probably going to need to invest more to ensure a robust authentication environment. The solution should fit the organization. Authentication is NOT a one-size-fits-all, and you should ensure you're implementing the correct solution for your customer. When you provide the customer with the right solution, the customer is more likely to trust you and call you back when they need other work.