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How is lead management different from lead generation?

Learn what lead management is, how it differs from lead generation and why it is vital to the success of any company.

About the author
Jay Uribe is the co-founder of Mobius Partners, an enterprise VAR based in San Antonio. Listen to the rest of Jay's answers on lead management by downloading our lead management podcast.
Lead management describes the methodologies, systems and practices designed to generate new business created through a variety of marketing techniques. Lead generation is an extremely important component of the process. For us at Mobius Partners, we use a wide variety of lead management programs, and we're constantly evaluating new ones.

Return to the lead management FAQ guide and read the rest of Jay's expert responses.

This was last published in January 2008

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