Five steps to IT marketing success

Growing a channel business involves more than technology. Using these steps, you'll be able to effectively market your channel IT consulting business by getting the message out.

Executive Summary

In the fiercely competitive world of IT consulting, having solid IT skills is not enough to make your IT consulting business a success -- you need effective methods for getting your message out and differentiating yourself from your competitors. In this Channel Business How-To, you'll learn the steps to developing an effective IT marketing campaign. From identifying your audience, to developing a compelling message, to forming mutually beneficial partnerships, this advice gleaned from IT consulting veterans will take your business to the next level of success.

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