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Are there costs associated with joining a vendor partner program?

Service providers should not expect to incur hard dollar costs when joining a vendor partner program, though soft dollar costs should be expected.

Q: Are there costs associated with joining a vendor partner program?

Meet the expert
Angela Vines is co-founder and vice president for partner services at ServiceKey, an independent provider of hardware service and maintenance for mid-range servers, networking and storage equipment based in Norcross, Ga. She has 18 years of channel development and management experience with hardware and services. Download her entire podcast on vendor partner programs.
There will be potential soft dollar costs, such as learning curves, allocating resources and time. Channel partners need to take a hard look prior to investing any hard dollars and consider the risk versus return on investment. There really should be no barriers to participating in a vendor partner program, which means no hard dollar costs should be expected.

Return to the vendor partner programs FAQ guide and read the rest of Angela's expert responses.

This was last published in March 2008

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