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Channel marketing strategy: It pays to be consistent
VARs and integrators know their stuff when it comes to their key technologies and vertical markets. In the inaugural issue of Channel Strategies E-zine, learn how to build brand awareness among potential customers to make sure word spreads about your company's skills and expertise.
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Features in this issue
VARs and integrators need a strategic multi-prong approach to attract new customers and keep existing clients happy.
With Windows 7 XP Mode (XPM), you can help customers overcome the application compatibility problems that typically occur during operating system upgrades.
News in this issue
The channel can benefit from cloud computing if solution providers can turn virtual technologies into physical profits.