Ever since cloud computing grew in acceptance among customers, channel partners have had to tackle a new set of business problems. For companies with roots in traditional hardware sales, transitioning to a recurring revenue stream model presented an unappealing -- if not precarious -- prospect. Additionally, cloud services demand new skill sets and strategies for sales and marketing. Yet, in spite of the reluctance within the channel community, vast partner ecosystems have sprung up around cloud platforms, creating opportunities for those who are willing to take the plunge.
In this cloud services overview, we provided a selection of articles to help you develop a cloud-based business strategy. You will learn about the top challenges that stand in the way of business model transitions, as well as opportunities for you to gain a foothold in the cloud market. Finally, we examine a number of key ecosystems that have grown around cloud platforms. Taken together, this cloud services overview aims to provide a clear assessment of how channel firms can succeed in the cloud world.
1Building cloud businesses-
Issues in adopting a new business model
Despite urgent calls across the industry to adopt a cloud services business model, many channel firms have hesitated in making the transition. Channel executives have attributed a variety of factors to this struggle. For one, pursuing a recurring revenue stream from cloud sales requires a completely different mindset than traditional channel models. Changing your sales and marketing tactics is another top challenge.
2Differentiating your offerings-
Potential roles you can play
When approaching cloud, channel partners have many business areas that they can pursue. Here we present a cloud service overview of potential opportunities, which span from consulting customers on their cloud transitions to advising on cloud security concerns.
Managed service providers can play a role in helping their customers assess whether cloud is a good fit for their businesses. Continue Reading
3Cloud ecosystems of note-
Navigating cloud platforms and partner networks
Now that you understand the inherent challenges of the cloud model and the services you can provide, it's time to survey the numerous ecosystems that have developed around cloud platforms such as Google, Oracle and Azure.