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Chances are you didn't get into managed services because of a passion for sales and marketing. Unfortunately, if your goal is to scale up your managed service provider, or MSP, business, you're going to need much more than customer referrals to drive that growth; you're going to need to bite the bullet and formalize a sales and marketing plan.

This three-part guide aims to help MSPs build sales operations and make key marketing decisions that will generate brand-new leads and expand customer bases. First, we explore special considerations specific to service-based business models like MSPs and guide you through the process of developing a plan. You will also learn tactics such as thought leadership content marketing to increase the visibility of your business and establish authority in targeted markets. Finally, we examine methods for obtaining your vendors' market development funds to pay for your new initiatives.