IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • M

    monthly recurring revenue (MRR)

    Monthly recurring revenue (MRR) is income a company can reliably anticipate every 30 days and one of the key metrics for channel partner companies.

  • MSP platform (managed service provider platform)

    A managed service provider (MSP) platform is a computing framework used to deliver network-based services, applications, and equipment to enterprises, residences, or other service providers. A MSP platform allows an organization, IT consultant or VAR to remotely monitor servers, firewalls, Exchange servers, Active Directory Servers, routers or switches from a central location.

  • N

    NetApp Insight

    NetApp Insight is an annual technical conference series for NetApp, a computer storage and data management company. 

  • not for resale (NFR)

    Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products.

  • O

    OEM (original equipment manufacturer)

    OEM, or original equipment manufacturer, is a broad term that describes a web of relationships among IT hardware vendors, hardware component makers, software vendors and channel partners such as resellers and distributors.

  • Oracle PartnerNetwork (OPN)

    Oracle PartnerNetwork, also known as OPN, is a channel partner program that provides resources and benefits for value-added resellers, independent software vendors and other businesses that want to collaborate with Oracle.

  • P

    partner

    A partner is a member in a partnership, an entity in which both the profits or losses of a business or other venture are shared between all members. Corporations favor partnerships because of a taxation structure that eliminates dividend taxes upon the profits of owners. (Continued)

  • partner account manager (PAM)

    A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services.

  • partner program

    A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services.

  • partner specialization

    A partner specialization is a designation achieved when a value-added reseller, integrator or solution provider has demonstrated a particular expertise specified by its vendor.

  • prime contract

    A prime contract is any contract or contractual action that is awarded directly to a contractor by the U.S. Federal Government for the purpose of obtaining equipment, supplies, materials, or services of any kind.

  • professional services

    Professional services, in the IT context, are services that a contractor or product vendor provides to help customers plan, design, implement and manage technology projects and systems.

  • professional services automation (PSA)

    Professional services automation (PSA) is a type of software application suite that provides a service business with the functionality it needs to manage core business processes.

  • proprietary solution

    A proprietary solution is a hardware or software product or combination of products and services that is tied to a specific vendor, to the exclusion of all other vendors... (Continued)

  • proxy hacking

    Proxy hacking, also known as proxy hijacking, is an attack technique designed to supplant an authentic Web page in a search engine's index and search results pages. An attacker may use proxy hacking to gain an advantage over a competitor or, ultimately, to redirect users requesting the targeted page to a malicious or fraudulent website.

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